Mexico City is pushing forward with clean industrial development. Vicente Gutierrez, the Mexico City office chief at Mexico’s Ministry of Economy told me “The government is pushing for clean industrial development – call centers, IT, pharmaceutical research, businesses that don’t demand water or create pollution.”
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In a recent article for Nearshore Americas I explained:
Mexico City, North America’s largest metropolis, is also the center of Mexico’s economy. Slightly larger in size than Los Angeles, Mexico’s Federal District is home to more than twice as many people. To put this in perspective, Mexico City’s workforce, the official tally of economically active individuals over age 14, includes nearly 4.5 million people and is larger than L.A.’s entire population. Mexico City’s economy, worth nearly $200 billion per year, is more than four times larger than Costa Rica’s and roughly on par with Peru’s in terms of size. Mexico’s capital city currently ranks as the eight largest urban economy in the world.
Gutierrez told me “if it were a country Mexico City would be the fifth largest economy in Latin America.”
In my article for Nearshore Americas I explained that in Mexico City, “under the leadership of Mayor Miguel Mancera, has also invested directly in the city’s digital sector, drawing in IT and software professionals to for a Laboratorio Para La Ciudad (Lab for the City) to help connect citizens to the government.”
Gabriella Gomez-Mont, The LabPLC’s director, told me “We would like to explore the possibilities and challenges of tech in the idiosyncratic space that is Mexico City: an emerging megalopolis, half of whose population is under 26 years old, with an important social divide.”
Jose Merino, founder of Data4, a Mexico City-based multimedia start-up, explained that when it comes to new media and IT capabilities, “There’s hardly a better country than Mexico. The number of engineers, quantitative social scientists, and programmers is really unparalleled.” While Monterrey, the industrial city to the north may be “the capital of Mexico’s programming scene…Mexico City has a very talented group of people,” working in both the private and public sectors, Merino said.
Although Mexico City’s IT / BPO sector seems poised to expand further in 2014, there are signs of activity as well. In mid-2013 Daniel Servitje, the Chairman and CEO of baked goods giant Grupo Bimbo teamed up with Mexico City’s mayor, Miguel Ángel Mancera, to announce the company’s first green sales center a facility in downtown Mexico City.
At the event Bimbo’s president, Javier González Franco, explained, ”the new Ecologic Sales Center will meet the company’s distribution needs in the downtown area of Mexico City with a new fleet moved by wind.”
The facility’s fleet is composed of 73 electric vehicles.
Mexico is already home to major IT and BPO facilities operated by companies such as HP, IBM, and Infosys. Mexican cement giant Cemex recently made the news after it signed a $500 million IT services deal with its subsidiary, Neoris. In 2012 IBM made headlines after it signed a one billion dollar contract with Cemex. Indian BPO giant Infosys entered Latin America in 2008, picking Mexico for its first site in the region. Over the last few years, global BPO companies and local start-ups have opened offices in more than a dozen cities in Mexico.
While tech hubs such as Monterrey, Ciudad Juarez, and Guadalajara are emerging as heavyweights in the IT/BPO game, Mexico City is also making a name for itself.
Ivana Jovic, a manager at a Teletech call center in Mexico City told me that what helps Mexico City stand out in Mexico is the quality of it’s labor pool.
Jovice said that overall, “Within Latin America, Mexico is the only country with four [Teletech] sites. The quality of the work [done here] has been phenomenal. It’s an industry with incredible potential.”
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