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CEOs: What Were The Breakout Tech Trends Of 2013?

Dec 25 2013, 10:51am CST | by

CEOs: What Were The Breakout Tech Trends Of 2013?
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2013 was certainly eventful for the tech industry.  Hey, Facebook made a huge comeback and Twitter finally came public – with the stock rocketing.

So looking back on things, what were some of the important trends? Here’s a look:

Marcus Nelson, CEO & Co-Founder, Addvocate

“This was the year the cloud finally kicked on-premise computing to the ground and stomped that sucker flat. (For proof, just consider the rapprochement earlier this year between Oracle's Larry Ellison and salesforce.com’s Marc Benioff). And that has changed enterprise companies’ approaches to social media, connecting employees with customers, and delivering a consumer experience for employees on mobile apps.”

Andrew Eye, CEO & Co-Founder, Boxer

“Like every other year since the dawn of the Internet age, 2013 has seen tech trends emerge that range from obvious to outlandish. Obvious trends affirm the actions of earlier movers in their categories with companies like SnapChat exploding in categories that companies like Twitter and Facebook helped to define. Outlandish trends represent the Facebook’s and Amazon’s of tomorrow – the ideas that seem crazy or unimportant outside of tech circles today. Drones, 3D-Printing, and electronic currencies (Bitcoin) may seem like toys for techies today, but e-commerce and social networking were also blessed with similar criticism not so long ago.”

Alex Gorbansky, CEO & Co-Founder, Docurated

“In 2013, content dominated every single category and proved to be a key driver of success. Netflix has always had great technology, but only when it introduced its own original content, did its business grow to current stratospheric levels. The move disrupted the industry landscape forcing competitors to follow and adopt similar strategies.”

Jim McCarthy, CEO & Co-Founder, Goldstar

“Social media began to disappear. I don’t mean it’s going away. I mean it’s disappearing from sight. Up to now, people have mostly had 1 or 2 outlets for their social media and it was more or less public. Facebook and Twitter led this world. The evolution of social media is dispersed and private. In 2013, this change became real, with the advent of things like Snapchat, Whisper, and the ascendency of Tumblr. In the future, people will use more platforms, use them more privately, almost like we use email, but move from platform to platform much faster, with little or no sense of loss for switching. Think of it like a whale in the ocean. You can occasionally see the fins or a waterspout, but what you can’t see beneath the surface is much, much larger.”

Vineet Jain, CEO & Co-Founder, Egnyte

“The inexorable march of MacBooks replacing Windows laptops was one of the biggest trends of 2013. The eclipse of windows laptops truly happened, when everyone in the company, not just engineering, but marketing and sales and customer support – all started using MacBooks as their primary platform. Moving into 2014, I imagine this trend may turn into an industry standard across the board.”

Chase Curtiss, CEO & Founder, Sway Medical

“The past year has seen the explosion of digital health as one of the top trends of the year. Defining regulation drove the digital health conversation in 2013 with high profile debates over the role of the Food and Drug Administration in innovating healthcare. Uncertainty in how the FDA would regulate digital health was more clearly defined with the Mobile Health Guidance publication and also played out publicly with the shutdown of 23andMe over unsubstantiated marketing claims. This past year helped to better define the regulatory landscape and will lay the foundation for safe and effective healthcare innovation in the future.”

James C. Foster, CEO & Co-Founder, ZeroFOX

“Installing software is officially dead. 2013 will mark the year that the last nail has been put into the ‘installed’ enterprise software coffin. Customers now expect and demand cloud-based solutions that they can start begin using within weeks versus months – and with minimal investment.”

John Roescher, CEO & Founder, Handsome

“Enterprise users now expect a digital experience in their business tools like the ones they have in their personal / entertainment apps. This is driving the need for enterprise and B2B apps to invest in taking UX and visual UI seriously. This is opening up serious opportunities for mobile and mobile web to disrupt long-standing existing systems and processes in just about every industry. In 2013, we saw brands start to shift towards creating experiences that can be had on all devices – at all times.”

Davy Kestens, CEO & Co-Founder, Sparkcentral

“One of the biggest technology trends emerging from 2013 is the technology which serves the customer’s desire for hyper-convenience. We are ending a year in which Uber secured $258 million to grow their driver service while also applying their instantaneous driver request to cats, ice cream and Christmas trees. 2013 will also be remembered as the year where Amazon announced their drones could deliver items, not in two days, but in a couple of hours.”

Q Beck, CEO & Co-Founder, Famigo

“The tension between the speed at which technology evolves and the speed at which the law can address privacy concerns is one of the most notable trends of 2013. The new COPPA rule was rolled out to protect the youngest consumers from deceptive practices concerning the collection, use and disclosure of personal information. The rule was updated in part to address concerns about the collection of personal information on mobile devices, but it doesn’t even contemplate wearable devices or other innovations on the horizon. With new technology proliferating at an accelerating speed it’s becoming increasingly clear that the law is having a difficult time keeping up.”

Louis Jonckheere, Co-Founder, Showpad

“2013 is the year enterprise mobility took off. Mobile devices not only get companies closer to their customers but also to their employees. Large and small companies alike uncovered the significant opportunity to be gained by arming their sales and service organization with mobile content and tools so teams can literally ‘always be closing’. The seamless one-touch alignment between marketing, customers and the field organization drives increased productivity and revenues while extending the value of the brand promise. Companies really need to prepare their employees to do business in a rapidly evolving, complex mobile world.”

Tom Taulli (@ttaulli) operates MasterCFO, which helps early-stage companies with accounting, payroll and taxes.

Source: Forbes

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