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2013 = L.A. + Video

Dec 26 2013, 11:51am CST | by

2013 = L.A. + Video
Photo Credit: Forbes
 
 
 

While games, financial tech, mobile (apps and wearables), ad tech, and e-commerce are growing and thriving sectors in Los Angeles, this year video was a category people talked about (and I wrote about) more than anything else.

Whether it was short (and super short) form — like Vine — and the possibility of discovering talent there. Or teen and tween YouTube network AwesomenessTV being sold to DreamWorks Animation and now exploring how to make long-form content offerings on YouTube.

Or new niche networks, like Tastemade — exploring how food-related content could be offered to a next generation.

Or Fullscreen’s re-imagination of what a Hollywood studio could look like.

Or Maker Studios’ explosive numbers.

Or ZEFR’s technology that helps brands to better understand and harness fan-uploaded videos.

Or the future of content all together, where we discussed online video at present — being what television was in its first few years of existence.

Overall, this signals that Los Angeles is spearheading national (and international) leadership in video — which many tout as the future (and present state) of social media all together.

While video grows, it’s likely that we will see other sectors also get bigger in the next year as well, including mobile entertainment specifically.

The real opportunity, of course,  would be for a new video distribution platform to emerge in Los Angeles. For video content to live in another place (essentially a competitor to YouTube). Though — due to it’s massive appeal and giant scale at present — it would take a lot of capital, time, leadership, and long-term investment for a new YouTube to be created.

But crazier things have happened in L.A.

Note: The video above courtesy of John Trefry, CEO of 4WT Media. The video presents some of Los Angeles’ video leadership.

Source: Forbes

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