Apple’s IOS Trumped Google’s Android This Christmas

Posted: Dec 27 2013, 9:03am CST | by , in News | Apple


Apple’s iOS Trumped Google’s Android This Christmas
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In what was an unprecedented move, Apple’s iOS completely trumped Google’s Android this Christmas. The difference was visible and it seems Apple is light years ahead in matters of popularity as compared to Google.

As far as shopping is concerned, Apple’s iOS was way more handy than Google’s Android services. In a press release by IBM, it was stated in clear words that this Yuletide has not been very good to Google. But Apple is on cloud nine. See the statistics and a consistent pattern emerges. 

iOS sales were over five times as numerous as Android. While Android accounted for 4.6%, iOS was way up there at 23%. This is a wide margin indeed and it looks like Google will have a hard time catching up with Apple despite all its moon-shots. Employers of iOS shelled out approximately $94 in contrast to Android users who spent a measly $48. 

As for the traffic figures they too were quite divergent for the two rivals. Apple was at 32.6% while Google was stuck at 14.8%. Whichever way you look at it, Apple is in a league of its own. And while the rumor mill may favor Android, the fact of the matter is that Apple’s iOS is a champion that remains undefeated. 

The only sticking point here is that this data comes from the US market where iOS has a smaller share. But the legitimate question ought to be why people don’t use Android phones for making online purchases or Net surfing? Well, the trend is there without a rhyme or a reason. And while Apple’s share of the smart phone industry may not be that high, when it comes to the reputation of its iOS, it is right on target.  

Source: IBM via BI

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The Author

<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.




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