Trending

Filed under: News

 

Google And Audi Likely To Announce Infotainment Partnership At CES

Dec 30 2013, 2:11am CST | by

Google And Audi Likely To Announce Infotainment Partnership At CES
Photo Credit: Forbes
 
 
 


Google’s Android operating system is known for powering many smartphones, tablets and video game consoles. In the near future, Android will also be used to power the infotainment systems inside of cars, starting with Audi. Google and Audi are expected to make a partnership announcement at the Consumer Electronics Show (CES) in Las Vegas next week, according to sources with The Wall Street Journal.

Audi vehicle drivers and passengers would be able to use the infotainment system to access music, navigation, and apps that are currently available in Android smartphones. Google and Audi are working with several technology companies on the project, such as Nvidia Corporation.

Who will Google compete against in the connected car market? By integrating Android into infotainment systems, Google is directly challenging Apple’s iOS in the Car service. Apple unveiled iOS in the Car at the Worldwide Developers Conference this past June. Apple’s iOS in the Car features include an Eyes-Free Siri mode, satellite navigation, music control, iMessage functionality and telephone commands. Apple has partnerships lined up with many major auto manufacturers for iOS in the Car so Google will need to become intensely competitive in the connected car market.

Audi is known for investing heavily in connected car initiatives. Last month, the company reported that 4G LTE connectivity will be offered in the 2015 A3 sedan, which is seven times faster than their current 3G connectivity. Audi is also considering shared data plans between smartphones and cars to support this type of connection. Audi is working with both Google and Apple on infotainment projects.

IHS Automotive forecasted revenues for connected cars over the next 10 years to be worth $50 billion from in-vehicle mobile ads, $500 billion from maintenance and $5 billion from service subscriptions. Connected car technology could even save lives through the use of e-calling and real-time alerts. The connected car market is an exciting and lucrative space that is definitely worth keeping an eye on.

Source: Forbes

You Might Also Like

Updates

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Customized gold iPhones given away as wedding favors
Customized gold iPhones given away as wedding favors
President of Nigeria had his daughter’s wedding and each guests received a gold iPhone as wedding favor
 
 
Leaked images show off OnePlus One, StyleSwap covers too
Leaked images show off OnePlus One, StyleSwap covers too
The handset has a minimalistic design approach which falls perfectly in sync with the typical Oppo style
 
 
Rufus Cuff seems too big to be a wristwatch wearable
Rufus Cuff seems too big to be a wearable
Once connected, it can be used for mobile data, making calls and sending texts
 
 
Audi&#039;s latest hybrid concept
Audi's latest hybrid concept
The prototype is going to be on display at the Beijing Motor Show
 
 
 

The Hottest Photos of Victoria's Secret Fashion Show 2013

 

Viral Stories the Web