This is a rather fun little test here: of very little use in telling us anything important about us or the world but amusing in that the results do seem to show that Apple iPhone users are smarter than the rest of us.
The test is here and they ask you which mobile phone you use before you start. There are then 7 different brainteaser questions and you’ve got to answer the first before you can do the second and so on. And you can’t move on to the next question until you have found the correct answer as well.
So, they then measure the average speed at which the owners of the various different types of mobile manage to get the complete set of correct answers. And the answer is that iPhone users are cleverer than those who use other types of phone:
A thousand smartphone users were challenged to take a series of online brain teasers designed to test their mental agility.
iPhone users were found to have the quickest wits of all, completing the test in 94 seconds, on average, while BlackBerry users were the slowest at 118 seconds.
Having taken the test (and as a Sony user) I’m happy to say that I came in at 68 seconds and handily beat the average of all phone users. And if I took the test again I would be much faster. Obviously you might say because I now know the correct answers. But here’s the thing: the way they’ve set the test up you don’t actually need to know the correct answers. They are measuring speed, recall? And there’s no penalty for a wrong answer, they just tell you to try again. So, the true speed at which you can move through the test is how quickly can you make another guess after they’ve told you you’re wrong? And, to be candid, I think that random guessing of the answers is likely to produce a faster speed than even bothering to read the questions is, let alone trying to think about the correct answer.
So, a not very well constructed online survey purports to tell us that iPhone users are smarter than the rest of us. And we shouldn’t take very much, if any, note of the answer. Unless, that is, we want to think that iPhone users are simply better at poking random buttons until something happens than the rest of us are.
No, I didn’t think that that was a useful conclusion either.