It was simply ‘write a book’. Guess what? Here I sit 365 days later with zero book written. And yes — like so many other well-meaning entrepreneurs, I got off to a great start. Wrote 25% of it by March. But somehow, time got away from me and here I sit staring at my Google calendar flipped to a new year wondering what happened.
So what can we do?
As part of this journey, I tapped into the wisdom of my friend Chris Brogan. He is founder and CEO of Human Business Works, and a prolific author on the topics of social media, customer engagement and behavioral psychology as it relates to business.
Sitting in my inbox was an email from Brogan wherein he proclaimed we only really need to break our goals down to 3 powerful one-word statements. It’s like the Pareto Principle in reverse. Only focus on THE most important things.
Brogan explained it like this; “Create three guiding words and use these as representations of three major focuses for the coming year. The concept is simple enough: think of three words that sum up what you want to change or work towards in the coming year. Instead of a goal like “lose weight” or a better goal like “lose 30 pounds in the next year,” you might choose a word like “green” to represent an overall commitment to having more plant-based foods in your life, and to restore your body to a more natural state. See the difference? As an example, in 2006, I chose Ask. Do. Share. It was easy, and yet, the effort of maintaining a focus on what I wanted from those three words gave me tons of success.”
So with Brogan’s advice, I chose the 3 words of: Write, Recruit and Give. Why did I chose these 3 words? Because as Founder and CEO of Mighty Wise Academy, a virtual academy for entrepreneurship, my key activities to move the needle for the business are as follows:
~ Creation of content (for trusted authority and teaching core principles of entrepreneurship)
Your key words of course will be different than mine, because your aspirations, business model goals and key activities to reach them will be different.
Step 2 — Build Systems Around Those Words
James Clear of Entrepreneur.com wrote an eye-opening article entitled ‘Forget setting goals. Focus on this instead.‘ In a nutshell, Clear is saying the problem isn’t us setting goals, it’s the failure to put the necessary systems in place that will deliver those goals.
In other words, if I want to ‘write’ a book this year, ‘recruit’ more members and mentors for Mighty Wise Academy and ‘give’ more of myself to empower struggling entrepreneurs; my path to get there is setting up the systems whereby I habitually write, recruit and give every day.
It’s simply not enough just to choose the words.
Accordingly, here is one example of how I put this into play for my own business and goals:
To steal a quote from Dorothy Parker; “I hate writing, I love having written.” Yes — it can be a chore. Putting pen to paper. It’s the ugly elephant in the room at times. So how do I build a system to ‘write’? Simple. I make sure to have the tools I need (read: a laptop I can take anywhere I go) and combine it with a daily appointment from 1pm to 3pm, Monday through Friday, to sit down and write. Period.
Does this mean I can’t write at other times? Of course not. Sitting here in my pajamas right now in the early morning working on this piece.
Thereby focusing on my one word to ‘write’, and setting a daily appointment to do nothing else during those afternoon hours, I will surely have written a plethora of content, including my ever elusive book.
Step 3 — The House Better Be Burning Down
It’s of absolute zero profit for you and I to carefully select our key words, and to spend time and energy building the right systems to support our chosen 3; to then let someone (or something) steamroll it to oblivereens.
We must keep our boundaries. Can I peek at my email during weekdays between 1pm and 3pm? No, I cannot. What about if I just take a quick peek at Twitter during those times to see what’s up? No way.
In other words, the house better be burning down for me to allow interruption. And that is simply discipline. It’s a proven fact those with focused discipline make far greater progress than those without.
NOTE: I’m Eric. Life-long entrepreneur and Founder of Mighty Wise Academy. If you’re an entrepreneur — you and I should connect right here.