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BlackBerry cuts ties with Alica Keys

Jan 2 2014, 9:35pm CST | by , in News | Technology News

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BlackBerry cuts ties with Alica Keys
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Singer Alica Keys is leaving BlackBerry for good.

Alica Keys is not only known for her singing and songwriting skills. In January last year, BlackBerry hired the Grammy award-winning artist as its global creative director in an effort to boost the company's influence and morale.

But it looks like Keys will no longer keep the job, as the company is now announcing her departure. In an email statement, the company writes, "BlackBerry and Alicia Keys have completed our year-long collaboration. We have enjoyed the opportunity to work with such an incredibly talented and passionate individual."

During her tenure, Alicia Keys encouraged fans to submit photos that were later included in several music videos. Keys also contributed to the “BlackBerry Keep Moving Project” and helped launch the company's scholars program that encouraged women to study science and math.  

It is worth noting that ex-CEO Thorsten Heins was instrumental to the company's decision in hiring Keys. Heins was fired from BlackBerry in November last year. 

Source: Reuters

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