FC Barcelona has become the first sports team in the world to have over 50 million fans on Facebook and the Spanish soccer power also claims it now has one of the 30 most popular Facebook pages in the whole world.
The historic achievement comes after a 2013 in which the Club gained more than 11 million new fans. The foreign countries with the highest number of fans are Indonesia, with 4.7 million, Mexico (3.4), Brazil (2.5), the United States (2.1) and Turkey (1.7).
The number two team in the world on Facebook is Real Madrid. Barcelona’s arch rival has over 47 million fans.and its superstar, Cristiano Ronaldo, is tops among all athletes in the world with almost 69 million likes on Facebook.
The drive on social media has been part of a global strategy by Barcelona to expand its global brand and boost revenue. The growing popularity of the team has been underpinned by Lionel Messi, the game’s top striker, who has led Barcelona to four first-place finishes in Spain’s La Liga and two Champions League titles over the past five years.
During the past two years Barcelona’s work has been recognised internationally in the form of such accolades as the Social Star Awards, presented to the most influential organizations and people in specific categories. The team’s success with social media has had a profound impact on attracting sponsors like its $25 million deal with Intel and increasing the value of the team.
In April we valued Barcelona at $2.6 billion, almost double what the team was worth in 2012. The only two soccer teams ahead of Barcelona are Real Madrid ($3.3 billion) and Manchester United ($3.2 billion).