Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News

 

Nvidia promotes new chip with crop circle

1 Updates
 
 

Comments

Full Story

Nvidia promotes new chip with crop circle

Nvidia promotes new gaming chip for tablets with crop circle, mystifying locals in California

LAS VEGAS (AP) — A 310-foot "crop circle" in a California barley field that mystified locals this week was explained Sunday: it was a publicity stunt by Nvidia Corp., a maker of chips for PCs and smartphones.

The crop circle near Chualar, Calif., contained a stylized image of a computer chip and the number "192" in Braille. On Sunday, the company announced the Tegra K1, a new chip for tablets and smartphones that contains 192 computing "cores," or mini-computers, for graphics applications.

Nvidia CEO Jen-Hsun Huang said at a press conference in Las Vegas, ahead of the International Consumer Electronics Show, that he had given his marketing department the mission to promote the chip on a shoe-string budget. The crop circle received wide attention. Rumors of Santa Clara, Calif.-based Nvidia's involvement appeared Sunday before the press conference.

The circle was plowed under a few days after its discovery.

Tablets are becoming a popular platform for gaming, undermining Nvidia's core business of creating powerful chips that enhance the look of PC games. It's had some success with its chips for mobile gadgets like smartphones and tablets, but has been overshadowed by Qualcomm Inc.

In the new Tegra K1, the graphics component based on its "Kepler" design, used in high-end PCs. The chip would makes for a tablet more powerful than an Xbox 360 or PlayStation 3 game console, while consuming one-twentieth the power.

"We've bridged the gap — we've brought mobile computing to the same level as desktop computing," Huang said.

The 192 cores in the new chip compare to Nvidia's previous flagship, the Tegra 4, with 72 graphics cores.

Huang demonstrated near photo-realistic simulations of environments and human faces, run on the new chip. He said Epic Games will adapt the next version of its Unreal Engine, the basis for many popular games, so that it will work on the chip. He didn't announce when the chip would be available or any gadget makers that were adopting it.

Source: AP

 

iPad Air Giveaway. Win a free iPad Air.

You Might Also Like

Updates


Sponsored Update

Update: 1

Centurion Corp acquires Penang land to develop workers dorm

Source: The Edge Singapore

Centurion Corporation said it has agreed to acquire a piece of land located at Seberang Perai Selatan in Penang, Malaysia, for RM6.3 million ($2.45 million). This marks the group’s first acquisition in another state of Malaysia outside of Johor. Read more ...
Source: The Edge Singapore   Full article at: The Edge Singapore Aug 12 2014, 9:21am CDT
 


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/30" rel="author">Associated Press</a>
The Associated Press (AP) is one of the largest and most trusted sources of independent newsgathering, supplying a steady stream of news to its members, international subscribers and commercial customers.

 

 

Comments

blog comments powered by Disqus

Latest stories

&#039;NFL Now&#039; Launches on Apple TV With Breaking Football News and Highlights
'NFL Now' Launches on Apple TV With Breaking Football News and Highlights
The video content can be viewed on the iPhone, iPad, Mac (via a web browser) and other connected devices such as Roku, Amazon Fire TV, and as of today, the Apple TV channel that was leaked earlier in the month.
 
 
Intel and Unity announce collaboration to bring Android support to x86 devices
Intel and Unity announce collaboration to bring Android support to x86 devices
Unity will add Android support for Intel’s current and future x86 chips, including the Core and Atom families.
 
 
iPad Air 2 will double-down on RAM
iPad Air 2 will double-down on RAM
The upgrade might be incoming due to the multi-window feature for iPad we’ve been hearing about.
 
 
Walmart discounts on iPhone 5s and 5s
Walmart discounts on iPhone 5s and 5s
Walmart discounts 16GB iPhone 5c to 97 cents, 16GB iPhone 5s to $79 for 90 days
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.