From streaming players to actual TVs.
At CES 2014 today, Roku, the U.S.-based digital media products provider, has announced its upcoming Roku TVs in partnership with TCL and Hisense. The news marks the company's expansion from mere streaming players to actual TVs.
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"Roku TV removes all of the complicated layers and menus, and unnecessary features and settings that plague smart TVs today, and instead provides a Roku home screen that brings together all content sources," says Anthony Wood, the founder and CEO of Roku.
The said Roku TVs will be available this fall in the U.S. and Canada. They will vary in sizes - ranging from 32-inches to 55-inches - and similar to the company's streaming players, they will also have full access to the Roku Channel Store's more than 30,000 movies and 1,000 channels.
TCL and Hisense are a good choice for Roku. Both companies are considered to be in the top five list of the best TV manufacturers in the world today, with TCL in the third place shipping roughly 12 million TVs in 2012. Hisense is the fifth largest global TV manufacturer with 9 millions TVs shipped in 2012.
Pricing has yet to be announced.