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Lenovo Begins The New Year By Drowning Out And Undercutting Its PC Rivals

Jan 6 2014, 11:46am CST | by

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Lenovo Begins The New Year By Drowning Out And Undercutting Its PC Rivals
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Lenovo Begins The New Year By Drowning Out And Undercutting Its PC Rivals

Lenovo has dominated the opening of the Consumer Electronics Show in Las Vegas by unveiling more than ten new PC and tablet models.

Rather than being just more of the same, the new lineup represents a significant leap in terms of specs and value, and in some instances it drastically undercuts rival products from the likes Acer, Dell and Microsoft.

Top billing goes to Lenovo’s 11-inch Miix 2 detachable tablet/laptop running Windows 8 (shown above right), which Jason Evangelho covered in detail last night and which, at $699, beats Microsoft’s similarly-specced Surface Pro 2 by a full $200.  Crucially, despite its lower price tag, the tablet half of the Miix 2 (which pulls away from the keyboard section via a magnetic latch) still manages to be a quarter of a pound lighter than the chunky Surface Pro 2.

HP’s equivalent offering, the freshly announced Pro x2 , is also left looking overpriced. It reportedly costs $899, but suffers from an obsolete 1,366 x 768 screen resolution (versus the Lenovo’s full 1080p) that will almost certainly prevent reviewers from recommending it.

This same brutal undercutting strategy can be seen at the bigger end of the PC spectrum. Lenovo’s new 28-inch all-in-one Android PC, called the ThinkVision 28 (above left), is the company’s first product to deliver a full 4K (3,840 x 2,160) resolution for future-proofed movie playback, and it does so for a surprisingly low price. At $1,199, it easily wins out over a similar product announced by Acer two days ago, the TA272 HUL, which costs almost the same amount ($1,099) but lacks that all-important 4K resolution.

Gamers and others looking to upgrade their PC setup to 4K in 2014 should also take note of the Lenovo ThinkVision Pro 2840m monitor. It has the same UltraHD panel as the ThinkVision 28 but sacrifices the built-in processor and Android operating system for the sake of affordability. The monitor should arrive in April priced at just $800 and will inevitably put pressure on Dell, which recently promised to sell the industry’s “most affordable” 4K monitor for “less than $1,000.”

Lenovo has recently seen a decline in PC sales as a portion of its total revenue, due to a contracting market and its sensible diversification into mobile and servers, but the company is evidently still able to use its manufacturing clout to push prices down and make life harder for other OEMs — some of whom, like Acer and Dell in particular, are already weakened by an overall lack of direction .

If indications from CES are anything to go by, it’s more likely to be Sony and the newly combined Microsoft / Nokia that are able to stand up to Lenovo’s might in the PC sphere in 2014, particularly since these competitors have their own cross-platform ecosystems to support their products. It’ll also be hard to call a winner until we see what ASUS has in store — rumors suggest it might have a strong, stylus-equipped offering in the $300 tablet niche.

Source: Forbes

 

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