Michael Bay said he would "wing it," but he exited the stage instead.
As you know, Samsung invaded CES 2014 today in Las Vegas with a ton of new consumer products, ranging from notebooks to gargantuan tablets and TVs. Samsung also had the brilliant plan of asking film director and producer Michael Bay to endorse Samsung's latest 105-inch curved TV.
But when Joe Stinziano of Samsung called Mr. Bay on stage, the famous Transformers director appeared nervous and messed up the script. Apparently Bay's teleprompter was not working, causing him to panic in front of hundreds of CES participants.
Bay eventually gave up and walked off the stage, leaving Samsung Vice President Joe Stinziano to figure out how to fix the production flop. Unfortunately for Mr. Bay and Samsung, the incident sparked a string of reactions on the Internet today and even became a trending topic on Twitter, according to the social media firm Topsy.
"Wow! I just embarrassed myself at CES – I was about to speak for Samsung for this awesome Curved 105-inch UHD TV. I rarely lend my name to any products, but this one is just stellar. I got so excited to talk, that I skipped over the Exec VP’s intro line and then the teleprompter got lost. Then the prompter went up and down – then I walked off. I guess live shows aren’t my thing. But I’m doing a special curved screen experience with Samsung and Transformers 4 footage that will be traveling around the world."