“We hope the Big Game attracts the largest audience ever to lay a finger on Butterfinger, and we’re excited to showcase our brand’s irreverent sense of humor on this national stage for the very first time,” said Butterfinger brand manager Jeremy Vandervoet. Butterfinger Peanut Butter Cups will take the classic peanut-butter and chocolate combination to a whole new level by adding a dose of Butterfinger and showing how “the cup just got crunchy.” Each cup features a smooth, super peanut-buttery Butterfinger filling with just the right amount of crunchy pieces mixed in, all surrounded by delicious pure milk chocolate. Peanut butter cups will never be the same again! The new Butterfinger Peanut Butter Cups will be available in retail storesnationwidethis month.
In 2013, Butterfinger marked its “90ish” anniversary as the candy bar originally invented by Chicago’s Curtiss Candy Company was believed to have been promoted as early as 1923 (before it ultimately was sold to Nestlé in 1990).
Butterfinger has a huge 1.9m Likes on Facebook. This is a good base for social marketing of the Butterfinger Super Bowl 2014 ad. It is supposed to be funny. According to AdAge, the Butterfinger Super Bowl 2014 ad will notfeature its long-term "spokes person" Bart Simpson.
Watch the funny Butterfinger commercial below that raises hopes that the Butterfinger Super Bowl 2014 commercial will be great.
Luigi Lugmayr Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years
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