Axe will be back at the Super Bowl 2014 with 30 second.
The Super Bowl 2014 takes place on February 2, 2014 and will have besides the big game a huge line-up of Super Bowl ads. Fox managed to charge $4 million on average for 30 second spots. Unilever is back at the Super Bowl 2014 with an Axe Super Bowl ad. Last year the brand promoted Axe Apollo. It is not revealed yet what the Axe Super Bowl 2014 will be about.
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“The Super Bowl was a big platform for us to launch the AXE Apollo campaign, where more than one million men and women enlisted for a chance to go to space,” said Matthew McCarthy, Senior Marketing Director, AXE & Men's Grooming for Unilever.
Watch last year's Axe Super Bowl ad below.
Super Bowl 2014 will take place in New Jersey on February 2, 2014. The big game will be played in the Metlife stadium in East Rutherford. It will be the first outdoor, cold-weather Super Bowl. We will again bring you full coverage of the Super Bowl Ads in our Super Bowl Hub and on Super Bowl Ads for Geeks.
Watch the Super Bowl 2013 Ads online.