Trending

Filed under: News

 

Yahoo Purchases Predictive Computing Pioneers Aviate And Their Android Launcher

Jan 7 2014, 7:46pm CST | by

Yahoo Purchases Predictive Computing Pioneers Aviate And Their Android Launcher
Photo Credit: Forbes
 
 
 

Taking to the floor at CES today Yahoo CEO Marissa Mayer announced the acquisition of Aviate. While many people will be wondering why Yahoo is buying the company behind an Android app launcher, the Palo Alto based start-up is looking beyond the smartphone screen to create a predictive computing platform.

When I met Aviate co-founder Paul Montoy-Wilson in November 2013, he talked about a plan for a predictive computing platform that could take as long as ten years to achieve. Reasoning that the most popular destination on the smartphone was the homescreen, Aviate’s first product was an application launcher and homescreen replacement app that would gather data (with the user’s permission) and deliver them a better experience by surfacing different applications, widgets, and relevant information throughout the day.

I’ve been using the launcher since that meeting and it’s been a useful addition. Having a set of apps showing up over breakfast, changing to show me navigation information on the way to work, recognising when I am travelling, and offering me a curated choice of new apps when I want to add an app are all polished and smoothly implemented.

Writing on Aviate’s blog, the team talk about the synergy between the missions of the two companies, reflecting the simplicity that Aviate currently offers users to the vision of Mayer’s Yahoo:

We founded Aviate with a mission to make our phones smarter and organize themselves around us, instead of vice versa. In short, make our phones simpler. We’re thrilled you love the product and want you to know that we are committed to continued innovation of Aviate. The technology and product will remain the same — it’s simply going to get better, faster.

When we met with Yahoo, it was obvious how aligned our visions are. Yahoo, like us, is all about simplifying and streamlining users’ daily habits through intelligent and beautiful products. We see endless opportunities for how the two of us can work together. We can’t wait to take this next step.

Previously founder Will Choi worked at Google on the front-end search team, Paul Montoy-Wilson was product manager for the Android Marketplace, while Mark Dais was behind the Questions and Answers app ‘Pupil’.

Aviate completed a funding round in December 2012 (announced in May 2013) of $1.8 million, and investors includes Highland Capital, Andreessem Horowitz, Freestyle Capital, Draper Associates, and a number of Angel investors (including Facebook’s Dan Rose).

No details on the financial structure of the deal, but I would expect the core Aviate team to continue working on Aviate at Yahoo. With Yahoo’s blog post promoting the app and information discovery elements of Aviate, the short term goals of Aviate and Yahoo match up, but I hope that Choi, Montoy-Wilson, and Dias, will be able to build up to their vision of a predictive platform in the future, and aren’t stranded as part of Yahoo’s push to smartphones.

Source: Forbes

You Might Also Like

Updates

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Dave Chappelle Looking Buff These Days
Dave Chappelle Looking Buff These Days
He has been working out for sure
 
 
Tornado's in Moore Oklahoma Makes Building Safer
Building Codes have been toughend
 
 
Titanfall price tag crashes 20% in EA Origin PC Gaming Spring Sale
Titanfall price tag crashes 20% in EA Origin PC Gaming Spring Sale
Titanfall is only a month old, but in EA Origin's PC Gaming Spring sale, the price has been cut $12 down to $47.99. Also huge discounts on titles like SimCity and Battlefield 4!
 
 
Hayden Panettiere Not Asked to be in New Heros Reboot
Hayden Panettiere Not Asked to be in New Heros Reboot
So far no word on her being in it
 
 
 

The Hottest Photos of Victoria's Secret Fashion Show 2013

 

Viral Stories the Web