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Velveeta Shortage to Affect Super Bowl

The Super Bowl is here and every sports lover wants to sit at home and watch the game with nachos and cheese dip. However, a slight hitch has come up. Velveeta, a cheese product by Kraft, is in shortage. The company faces this conundrum amidst the winter blues season.

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Kraft Faces Velveeta Shortage
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Velveeta Shortage to Affect Super Bowl

It is dip season and no one wants to forgo dipping some tasty nachos chips in cheese dip with eyes glued to the television screen. The NFL is in full swing and so the appetites for adrenaline know no bounds. But, an obstacle seems to have arisen along the way. 

The famous product known as Velveeta, which is used to make cheese dip, is missing from store shelves. Kraft regrets the delay in delivery of this delicious comestible and is trying its level best to replenish stocks. But for now there clearly is a dire shortage

Online purchases have started to fill the vacuum left by this gap in the goods. Most of the grocery store owners have expressed their ignorance over this apparent loss of need fulfillment that is taking place. They say that the yellow Velveeta boxes are not coming at all despite their pre-orders

Basically, it is the demand that is so high that it has created a void. It is not necessarily the polar vortex that is responsible for this increased requirement. However, it is a truism that during the winter month people like to stay at home close to the hearth and eat hot creamy things such as lasagna. Since cheese dip too has a soft smooth nature, it is a desperate nutritional need in America at this time of the year.   

Source: AdAge

 

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.

 

 

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