Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek


Filed under: News


Groupon Emails Or Amazon Blasts? Here's What You're Purging From Your Inbox

Jan 8 2014, 7:51am CST | by

10 Updates
Groupon Emails Or Amazon Blasts? Here's What You're Purging From Your Inbox
Photo Credit: Forbes


Recommend Your Tweet as Top Tweet:

Full Story

Groupon Emails Or Amazon Blasts? Here's What You're Purging From Your Inbox

It’s a new year, so why not start off with a clean, empty inbox? That was my aim when I stumbled upon Unroll.Me, a service promising to sort out your hopelessly clogged email accounts.

My particular problem is an inability to resist subscribing to every clever flash sales site or gimmicky e-commerce operation of the last five years or so: from Groupon to Gilt City , Birchbox to BaubleBar , I get ‘em all.

Unroll.Me mines your inbox and tells you how many email blasts you receive (I was at just over 300, shamefully). It allows you to unsubscribe from as many as you’d like in one fell swoop or “roll them up” into a single daily email digest.

I decided to ditch a whopping 251 subscriptions to my Gmail. That tiny hotel chain that operates in four obscure cities? Be gone! A bunch of second-rate coupon sites that flooded the market on Groupon’s heels, but that I never read? Deleted forever!

I wondered whether I was alone in purging my inbox of flash sale emails, keeping only a few favorite retailers (, Tory Burch, Spanx) around. What were other online shoppers deleting?

Luckily, Unroll.Me mined the data behind their 1 billion purged emails from 2013 and released lists of the most unsubscribed blasts, as well as those most likely to earn a prized place in your inbox. The service also lists which subscriptions users chose to “roll up” into their daily digests — that is, those they’d like to see, but sparingly.

Of course, not all of those listed are e-commerce companies. Of the most popular email subscriptions, social networks lead the way, with Facebook top of the pack, followed by Google+ and Twitter. The only retail sites to make the top ten were Amazon, Apple, eBay and craft hub Etsy. Interestingly, social site Pinterest — fast becoming a useful tool for both brands and shoppersfound itself sandwiched between the world’s largest online retailer, Amazon, and the consumer electronics king, Apple.

Those getting the short straw in the subscription stakes included floral delivery companies 1800 Flowers and Pro Flowers as well as events outfit Ticketweb and online travel stalwart Expedia. Other retailers getting the boot from your inbox in 2013: tchotchke shop Oriental Trading, 1800 Contacts, and Party City.

The retailer emails shoppers were unable to part with included Gap Inc brands Banana Republic and Old Navy, both of which were favorites for Unroll.Me’s daily digest.

Most Unsubscribed:

  1. 1800 Flowers — 52.50% unsubscribe rate
  2. Ticketweb — 47.50% unsubscribe rate
  3. Pro Flowers — 45.10% unsubscribe rate
  4. Expedia — 45.00% unsubscribe rate
  5. — 44.70% unsubscribe rate
  6. Eventful — 44.20% unsubscribe rate
  7. Oriental Trading — 43.60% unsubscribe rate
  8. — 42.10% unsubscribe rate
  9. 1800 Contacts — 42.00% unsubscribe rate
  10. Party City — 41.60% unsubscribe rate
  11. Schoolfeed — 40.60% unsubscribe rate
  12. — 40.60% unsubscribe rate
  13. — 40.40% unsubscribe rate
  14. — 39.70% unsubscribe rate
  15. — 39.50% unsubscribe rate

Most Rolled Up:

  1. Hulu — 61.60% Rollup rate
  2. AmazonLocal Deals — 46.00% Rollup rate
  3. GoDaddy — 44.40% Rollup rate
  4. Codecademy — 40.50% Rollup rate
  5. Google Offers — 39.00% Rollup rate
  6. Evernote — 36.40% Rollup rate
  7. Microsoft — 34.90% Rollup rate
  8. — 34.40% Rollup rate
  9. Groupon — 32.80% Rollup rate
  10. LivingSocial Deals — 32.40% Rollup rate
  11. Banana Republic — 31.80% Rollup rate
  12. LivingSocial Escapes — 31.70% Rollup rate
  13. Groupon Goods — 30.90% Rollup rate
  14. Old Navy — 30.90% Rollup rate
  15. Box — 30.70% Rollup rate

Most Popular:

  1. Facebook — 70% of users are subscribed
  2. Google+ — 66.90% of users are subscribed
  3. Twitter — 64.40% of users are subscribed
  4. LinkedIn — 62.10% of users are subscribed
  5. YouTube — 48.40% of users are subscribed
  6. Amazon — 43.10% of users are subscribed
  7. Pinterest — 39.00% of users are subscribed
  8. Apple — 35.90% of users are subscribed
  9. Groupon — 30.80% of users are subscribed
  10. Netflix — 29.60% of users are subscribed
  11. Spotify — 29.40% of users are subscribed
  12. eBay — 28.90% of users are subscribed
  13. Tumblr — 26.40% of users are subscribed
  14. Etsy — 22.10% of users are subscribed
  15. Ticketmaster — 21.90% of users are subscribed

What e-commerce subscriptions can’t you live without? Tell me in the Comments.

How To Conquer Your E-Mail Inbox

Source: Forbes


iPad Air Giveaway. Win a free iPad Air.

You Might Also Like


Sponsored Update

Update: 10

GLCs told to provide RM7 billion to develop Bumiputera firms

Source: Malaysia Today

EurAsia Cup presented by DRB-HICOM - Day One
(The Malaysian Insider) – Putrajaya has directed government-linked companies (GLC) to generate RM7 billion in business opportunities for Bumiputera firms this year, Prime Minister Prime Minister Datu ...
Source: Malaysia Today   Full article at: Malaysia Today 5 days ago, 2:05am CDT


Update: 9

Rafizi shows proof of Putrajaya’s hand in contentious carpet-trader loan

Source: Malaysia Today

Eileen Ng, The Malaysian Insider PKR lawmaker Rafizi Ramli today revealed documents to prove Putrajaya interfered in the RM32 million Bank Rakyat loan to ‎controversial businessman Deepak Jaikishan. Raf ...
Source: Malaysia Today   Full article at: Malaysia Today 6 days ago, 2:16am CDT

More From the Web

Update: 8

PAS MP claims Bank Rakyat loaned carpet-trader RM215m, interest free

Source: Malaysia Today

(Malay Mail Online) – Controversial businessman Deepak Jaikishan (pic) was given a whopping RM215 million interest-free loan from state-owned Bank Rakyat, a PAS lawmaker alleged today, despite Putrajaya’s cla ...
Source: Malaysia Today   Full article at: Malaysia Today Jul 14 2014, 5:52am CDT

Update: 7

MRCB, Nusa Gapurna and PKNS settle suit over RM3 billion PJ Sentral project

Source: Malaysia Today

(The Malaysian Insider) – Malaysian Resources Corp Bhd (MRCB), Nusa Gapurna Development Sdn Bhd (NGD) and PKNS Holdings Sdn Bhd have reached an out-of-court settlement over the ownership o ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 21 2014, 2:53am CDT

Update: 6

Story behind Syed Mokhtar’s ‘RM2.25 billion tax-exempt’ Bernas deal revealed, says PKR MP

Source: Malaysia Today

(The Malaysian Insider) – An innocuous written reply in Parliament has provided a peek into the cosy relationship between the Najib administration and Malaysia’s best-known businessma ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 15 2014, 12:56pm CDT

Update: 5

Constitutional monarchy still murky concept

Source: Malaysia Today

After the RM4.5 billion land sale, the Sultan of Johor secured a 15% stake in MOL Access Portal (MOL) for RM396 million and took a 20% stake in Berjaya Time ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 14 2014, 12:37am CDT

Update: 4

Sultan of Johor’s RM4.5 bil backlash?

Source: Malaysia Today

"GOLDEN ASIA" Tokyo Premiere Press Conference
Has Sultan Ibrahim of Johor’s succession of big money deals over the last six months caused the tide of public opinion to turn against Johor’s royal palace? KiniBiz examines the... ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 8:49am CDT

Update: 3

Putrajaya denies carpet dealer given interest-free loan

Source: Malaysia Today

Eileen Ng, The Malaysian Insider Putrajaya today refuted allegations that Bank Rakyat had allowed carpet dealer Deepak Jaikishan to repay a RM32 million loan without interest following intervention from a... READ ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 5:44am CDT

Update: 2

Malaysia Spends Over $9 million on MH370 Hunt: Report

Source: NDTV

"GOLDEN ASIA" Tokyo Premiere Press Conference
Malaysia has so far spent about RM27.6 million (over $9 million) on search operations for missing Malaysia Airlines flight MH370, an official said on Monday ...
Source: NDTV   Full article at: NDTV Jun 9 2014, 3:12am CDT

Update: 1

Bill for Kidex likely to soar to RM3.4b

Source: Malaysia Today

The original RM2.4 billion tag on the proposed highway did not take into account the cost of acquiring the land mostly in the urban areas, claims an assembl ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 9 2014, 2:51am CDT

Shopping Deals


<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.




blog comments powered by Disqus

Latest stories

Baltimore Orioles Hope Ubaldo Jimenez Returns Soon
Baltimore Orioles Hope Ubaldo Jimenez Returns Soon
The Baltimore Orioles hope starting pitcher Ubaldo Jimenez, who hasn't taken the mound since July 5 due to a sprained right ankle, can return soon.
David Ortiz Moves Up to 36th All-Time in Home Runs
David Ortiz Moves Up to 36th All-Time in Home Runs
Boston Red Sox designated hitter David Ortiz homered twice in his team's 14-1 rout of the Toronto Blue Jays on July 21 to move up to 36th all-time in home runs, surpassing Red Sox legend Carl Yastrzemski.
George Clooney Worries About Daily Mail &#039;Bleeding Into American Press&#039;
George Clooney Worries About Daily Mail 'Bleeding Into American Press'
George Clooney gave an interview on Friday to Variety, opening up about his problems with the Daily Mail and why he's worried about journalism.
iPad Mini Air to be 30% Thinner
iPad Mini Air to be 30% Thinner
Apple's tablet shipments for year 2014 will be roughly the same as last year

About the Geek Mind

Read more about The Geek Mind.