My particular problem is an inability to resist subscribing to every clever flash sales site or gimmicky e-commerce operation of the last five years or so: from Groupon to Gilt City, Birchbox to BaubleBar, I get ‘em all.
Unroll.Me mines your inbox and tells you how many email blasts you receive (I was at just over 300, shamefully). It allows you to unsubscribe from as many as you’d like in one fell swoop or “roll them up” into a single daily email digest.
I decided to ditch a whopping 251 subscriptions to my Gmail. That tiny hotel chain that operates in four obscure cities? Be gone! A bunch of second-rate coupon sites that flooded the market on Groupon’s heels, but that I never read? Deleted forever!
Luckily, Unroll.Me mined the data behind their 1 billion purged emails from 2013 and released lists of the most unsubscribed blasts, as well as those most likely to earn a prized place in your inbox. The service also lists which subscriptions users chose to “roll up” into their daily digests — that is, those they’d like to see, but sparingly.
Of course, not all of those listed are e-commerce companies. Of the most popular email subscriptions, social networks lead the way, with Facebook top of the pack, followed by Google+ and Twitter. The only retail sites to make the top ten were Amazon, Apple, eBay and craft hub Etsy. Interestingly, social site Pinterest — fast becoming a useful tool for both brands and shoppers — found itself sandwiched between the world’s largest online retailer, Amazon, and the consumer electronics king, Apple.
Those getting the short straw in the subscription stakes included floral delivery companies 1800 Flowers and Pro Flowers as well as events outfit Ticketweb and online travel stalwart Expedia. Other retailers getting the boot from your inbox in 2013: tchotchke shop Oriental Trading, 1800 Contacts, and Party City.
The retailer emails shoppers were unable to part with included Gap Inc brands Banana Republic and Old Navy, both of which were favorites for Unroll.Me’s daily digest.
- 1800 Flowers — 52.50% unsubscribe rate
- Ticketweb — 47.50% unsubscribe rate
- Pro Flowers — 45.10% unsubscribe rate
- Expedia — 45.00% unsubscribe rate
- Active.com — 44.70% unsubscribe rate
- Eventful — 44.20% unsubscribe rate
- Oriental Trading — 43.60% unsubscribe rate
- Shopittome.com — 42.10% unsubscribe rate
- 1800 Contacts — 42.00% unsubscribe rate
- Party City — 41.60% unsubscribe rate
- Schoolfeed — 40.60% unsubscribe rate
- Care.com — 40.60% unsubscribe rate
- Polyvore.com — 40.40% unsubscribe rate
- Angieslist.com — 39.70% unsubscribe rate
- RunnersWorld.com — 39.50% unsubscribe rate
Most Rolled Up:
- Hulu — 61.60% Rollup rate
- AmazonLocal Deals — 46.00% Rollup rate
- GoDaddy — 44.40% Rollup rate
- Codecademy — 40.50% Rollup rate
- Google Offers — 39.00% Rollup rate
- Evernote — 36.40% Rollup rate
- Microsoft — 34.90% Rollup rate
- About.me — 34.40% Rollup rate
- Groupon — 32.80% Rollup rate
- LivingSocial Deals — 32.40% Rollup rate
- Banana Republic — 31.80% Rollup rate
- LivingSocial Escapes — 31.70% Rollup rate
- Groupon Goods — 30.90% Rollup rate
- Old Navy — 30.90% Rollup rate
- Box — 30.70% Rollup rate
- Facebook — 70% of users are subscribed
- Google+ — 66.90% of users are subscribed
- Twitter — 64.40% of users are subscribed
- LinkedIn — 62.10% of users are subscribed
- YouTube — 48.40% of users are subscribed
- Amazon — 43.10% of users are subscribed
- Pinterest — 39.00% of users are subscribed
- Apple — 35.90% of users are subscribed
- Groupon — 30.80% of users are subscribed
- Netflix — 29.60% of users are subscribed
- Spotify — 29.40% of users are subscribed
- eBay — 28.90% of users are subscribed
- Tumblr — 26.40% of users are subscribed
- Etsy — 22.10% of users are subscribed
- Ticketmaster — 21.90% of users are subscribed