Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek


Filed under: News | Technology News


BlackBerry sticks to its QWERTY roots

BlackBerry CEO: You will see us center more and more on the keyboard.

Jan 9 2014, 1:55am CST | by

1 Updates
BlackBerry sticks to its QWERTY roots
Getty Images

YouTube Videos Comments

Recommend Your Tweet as Top Tweet:

Full Story

BlackBerry sticks to its QWERTY roots

BlackBerry sticks to its QWERTY roots
Source: BlackBerry

In January last year, then BlackBerry CEO Thorsten Heins took the wraps off its first touchscreen smartphone - the BlackBerry Z10. But Heins also announced a new QWERTY-touting phone called the Q10. For some reason, the former was made available first in the market, and the latter was released a little late.

Expectations were high, and, unfortunately, the Z10 didn't meet most of them. By the time the Q10 was released, it was overshadowed by Apple's iPhone 5S and iPhone 5C as well as other top-notch Android phones. Finally, after suffering a $934 million loss, the once dominant smartphone company decided to quit the high-end consumer market and opted to focus on where it is gaining the upper hand: the business and government sector.

With its aspirations of toppling Android and iOS down, and with its almost-delusional CEO out, the company has no choice but to focus on one thing that it is known for: physical keyboards.

In an interview with Bloomberg, new CEO John Chen said that the company's future phones will “predominantly” have physical keyboards. “I personally love the keyboards,” he added. Now that the roadmap is clear, it will be easier to understand why BlackBerry filed a lawsuit against the Ryan Seacrest-backed startup Typo which recently announced a physical keyboard for the iPhone.

Last month, John Chen announced a five-year contract with Foxconn to outsource and manufacture some of its upcoming smartphones. “Foxconn can be a really great partner, not only to eliminate my inventory risk, but also their ability to penetrate various different markets, call it the developing and emerging markets,” Chen told Bloomberg.

There are still die-hard BlackBerry fans out there. If the company makes the right move, perhaps it will walk alongside Apple and Samsung once again. We hope so.

Source: Bloomberg


iPad Air Giveaway. Win a free iPad Air.

You Might Also Like


Sponsored Update


More From the Web

Shopping Deals


<a href="/latest_stories/all/all/21" rel="author">Gene Ryan Briones</a>
Gene Ryan Briones (Google+) is a technology journalist with a wide experience in writing about the latest trends in the technology industry, ranging from mobile technology, gadgets and robots, as well as computer hardware and software.




blog comments powered by Disqus

Latest stories

Dota2 Best Players Win $5 Million in Gaming Contest
Dota2 Best Players Win $5 Million in Gaming Contest
A Chinese team NewBee has won $5 million in Dota2 gaming contest that was held between the best players of the online game.
Atom Run Game Review
Atom Run Game Review
The Atom Run application is a retro-futuristic action filled platform game from the Finger Lab team. It is filled with adventure that takes you to the future where all life forms have been wiped out to extinction.
Apple Asks Suppliers to Manufacture up to 80M iPhone 6 Units by December 30
Apple Asks Suppliers to Manufacture up to 80M iPhone 6 Units by December 30
Apple is reportedly asking its suppliers to gear up for company's biggest initial production run of iPhones. Apple ordered suppliers to manufacture up to 80 million units of both iPhone 6 versions with 4.7-inch and 5.5-inch screen displays by the end of this year.
Leaked Windows 9 Screenshots Show New Start Menu with &#039;Metro-style&#039; Apps
Leaked Windows 9 Screenshots Show New Start Menu with 'Metro-style' Apps
Microsoft's next generation Windows 9 leaked screenshots again revealed the new Start Menu but with different types of "Metro-style" apps pinned to the menu.

About the Geek Mind

Read more about The Geek Mind.