Expectations were high, and, unfortunately, the Z10 didn't meet most of them. By the time the Q10 was released, it was overshadowed by Apple's iPhone 5S and iPhone 5C as well as other top-notch Android phones. Finally, after suffering a $934 million loss, the once dominant smartphone company decided to quit the high-end consumer market and opted to focus on where it is gaining the upper hand: the business and government sector.
With its aspirations of toppling Android and iOS down, and with its almost-delusional CEOout, the company has no choice but to focus on one thing that it is known for: physical keyboards.
In an interview with Bloomberg, new CEO John Chen said that the company's future phones will “predominantly” have physical keyboards. “I personally love the keyboards,” he added. Now that the roadmap is clear, it will be easier to understand why BlackBerry filed a lawsuitagainst the Ryan Seacrest-backed startup Typo which recently announced a physical keyboard for the iPhone.
Last month, John Chen announced a five-year contract with Foxconn to outsource and manufacture some of its upcoming smartphones. “Foxconn can be a really great partner, not only to eliminate my inventory risk, but also their ability to penetrate various different markets, call it the developing and emerging markets,” Chen told Bloomberg.
There are still die-hard BlackBerry fans out there. If the company makes the right move, perhaps it will walk alongside Apple and Samsung once again. We hope so.
Gene Ryan Briones Gene Ryan Briones (Google+) is a technology journalist with a wide experience in writing about the latest trends in the technology industry, ranging from mobile technology, gadgets and robots, as well as computer hardware and software.
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