It's all about being first. Samsung may be the top smartphone company in the world today based on market share, but it has yet to unleash a significant feature akin to Apple's Touch ID fingerprint sensor. As the playing field evens this year, the South Korean behemoth is beginning to reveal bits and pieces about its upcoming super-phone - the Samsung Galaxy S5.
Speaking to Bloomberg on Monday this week, Lee Young Hee, the executive vice president of Samsung's mobile business, said that the Galaxy S5 will be released this coming April. Interestingly, Lee said that Samsung has been studying the use of eye scanning technology and will most likely include it on the Galaxy S5. It's worth mentioning that Samsung registered a design sometime in October last year that involved using eye glasses, which could in return display information from a smartphone and could also take phone calls.
Additionally, Lee confirmed that the company will launch a next-generation Galaxy Gear smartwatch that will compliment the Galaxy S5. "When we release our S5 device, you can also expect a Gear successor with more advanced functions, and the bulky design will also be improved,” Lee said.
As for the design of the Galaxy S5, the executive talked about a new design, specifically, a different display and feel of the cover. “When we moved to S4 from S3, it’s partly true that consumers couldn’t really feel much difference between the two products from the physical perspective, so the market reaction wasn’t as big. For the S5, we will go back to the basics. Mostly, it’s about the display and the feel of the cover,” she added.
Lee also discussed the company's other products including a new Galaxy Note that could feature a three-sided display (think Youm) and new fitness smartwatches that can monitor heart rate and measure stress levels.
Samsung fired the first shot at CES 2014 this week when it announced a quartet of new tablets - two of them having 12-inch displays. Apple has yet to counter the punch.
Setting aside the hype, Samsung has to prove its dominance once again in the consumer electronics market. Shares have dropped 11 percent from its closing price on December, and the company posted its first profit decline in nine quarters. Slow growth in handset sales and company bonuses are to be blamed.