Target took the incident a little too lightly in the beginning. Yet now it is seriously thinking about confronting the security and data breach which occurred recently. That is because the damage done to its reputation by hackers is far more devastating than expected.
Target had only bad news for its customers who got their identities stolen in a major hacking incident that took place a while ago. Email addresses and other crucial private information got leaked. And over 70 million individuals had been hoodwinked by the hackers.
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That is more than the original 40 million that was estimated to have been supposedly defrauded at the start. Target’s very reputation is at stake here. The store administration formally apologized to all the people affected by the scam. It also offered them tips on how to reduce the chances of such a future incident.
“I know that it is frustrating for our guests to learn that this information was taken and we are truly sorry they are having to endure this,” said Gregg Steinhafel, chairman, president and chief executive officer, Target. “I also want our guests to know that understanding and sharing the facts related to this incident is important to me and the entire Target team.”
Of course, the consumers won’t be guilty of any wrongdoing that occurs via their stolen credentials. They will bear no responsibility whatsoever. Target also reminded its customers that the purloined info had only occurred on a partial basis. In other words, it was not the end of the world. Life still went on as usual despite the manmade disasters (of which the major one was hacking or online theft).
All sorts of efforts are being made to bring the group of hackers who perpetrated this sick scheme within the clutches of the law. However, in the future, the store would have to take extra precautions and be hyper-vigilant.