Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek


Filed under: News


Why Samsung Is Gaining On Apple As Best Loved Brand

Jan 11 2014, 5:51am CST | by

10 Updates
Why Samsung Is Gaining On Apple As Best Loved Brand
Photo Credit: Forbes


Full Story

Why Samsung Is Gaining On Apple As Best Loved Brand

In Interbrand’s 2013 brand index,   a benchmark measure of brand value, Apple came out on top, ending a 13 year run by Coca Cola. But the signs are that Samsung, which has been investing heavily in brand loyalty and not just marketing, is now challenging Apple in brand awareness and affection, as analysts look across a wider range of social media and psychometric levers.

Samsung has been trying for the past three years to win the hearts of its users, to go with the loyalty that its relatively low prices inspire.

A “brand dependence” index revealed at CES last week suggests that more people are dependent on the Samsung brand than any other in consumer electronics. The index is the brainchild of UTA Brand Studio , a brand advisory firm.

The inaugural quarterly Brand Dependence™ index, focused on technology and consumer electronics, reveals that Microsoft and Samsung topped the list of technology brands that consumers say they can’t live without and relate more to themselves.

In fact Samsung, marginally, beat out Microsoft. The methodology probes feelings about a brand, notably how integral a brand is to a person’s life and how often and naturally a brand comes to mind.

On the upside for Apple, it scores higher for people with salaries of over $50,000. But separate studies show that both Samsung and Microsoft are taking the consumer brand battle to Apple and winning.

Forrester reported just before CES that Microsoft was the leading consumer brand in consumer tech according to their True brand compass research , with Apple inching ahead of Samsung in brand resonance but not in trust where they are level. The TRUE methodology claims to measure how trusted, remarkable, unmistakeable and essential (TRUE) brands are to consumers.

I pointed out at the time of the XBox launch that trust in Microsoft remained high despite its apparent mis-steps with digital rights management and Internet connectivity.

At the same time Samsung can be seen winning out in all forms of social media. As part of its brand strategy it has invested heavily in social engagement and that too is paying off. EConsultancy notes:

Samsung was named as the most shared brand of 2013 during Unruly’s inaugural Video Sharing Awards (VSAs) held at the end of 2013. Samsung achieved a total of 7.3m shares during last year. This is 2.3m more shares than second-placed GEICO and, according to Unruly, Samsung achieved a 201% increase on the previous year when it finished in eighth place.

The Unruly data is taken from Facebook, Twitter and other social platforms. Apple does not make the top ten but nor does any other consumer electronics brand. The top ten is made up largely of consumer brands like Dove, Evian, Cornetto, Pepsi, and Red Bull. EConsultancy rates Samsung as the best performing brand on Vine . If you are looking for a single reason why Samsung is gaining on Apple in brand affection then it lies here – in Samsung’s substantial investment in social engagement, an area Apple eschews.

Samsung has become more popular than products that people depend on for everyday functions like washing, eating and drinking. Already back in September 2013 Samsung was well ahead of Apple in sharing of video ads (by  ration of 5:1).

Samsung has gone from number 19 on the Interbrand list in 2010 to 8th in 2013.  It’s estimated brand value has risen during that time from just over $23 billion to $39.6 billion.   Apples meanwhile has risen from $33 billion to over $98 billion.

In view of Samsung’s relentless rise as a social brand it is difficult to see the justification for the disparity between its brand value and that of Apple. Samsung outsells Apple in smartphones and is likely to surpass it in tablets soon. Is it time we reappraised peoples affections for the brand too?

Follow me on Twitter @haydn1701 or join me on Facebook. I am here on Google

Source: Forbes


iPad Air Giveaway. Win a free iPad Air.

You Might Also Like


Sponsored Update

Update: 10

4 Firms In Iskandar Malaysia Get Facilitation Fund Totalling RM16.2 Million

Source: Malaysia Today

(Bernama) – Four companies have received the facilitation fund amounting to RM16.2 million from TERAJU@Iskandar Malaysia in an information sharing programme on business opportunities and ...
Source: Malaysia Today   Full article at: Malaysia Today 1 hour ago


Update: 9

Selangor’s Watergate about to explode

Source: Malaysia Today

Anwar brought Wan Azmi to meet Khalid to try to resolve this matter. Anwar supports the RM2.5 billion claim but Khalid is stubbornly sticking to the figure of RM250 mi ...
Source: Malaysia Today   Full article at: Malaysia Today 1 day ago, 4:12am CDT

More From the Web

Update: 8

GLCs told to provide RM7 billion to develop Bumiputera firms

Source: Malaysia Today

EurAsia Cup presented by DRB-HICOM - Day One
(The Malaysian Insider) – Putrajaya has directed government-linked companies (GLC) to generate RM7 billion in business opportunities for Bumiputera firms this year, Prime Minister Prime Mi ...
Source: Malaysia Today   Full article at: Malaysia Today 1 week ago, 2:05am CDT

Update: 7

Rafizi shows proof of Putrajaya’s hand in contentious carpet-trader loan

Source: Malaysia Today

Eileen Ng, The Malaysian Insider PKR lawmaker Rafizi Ramli today revealed documents to prove Putrajaya interfered in the RM32 million Bank Rakyat loan to ‎controversial businessman Deepak Jaikishan. Rafizi (pic) ...
Source: Malaysia Today   Full article at: Malaysia Today Jul 16 2014, 2:16am CDT

Update: 6

PAS MP claims Bank Rakyat loaned carpet-trader RM215m, interest free

Source: Malaysia Today

(Malay Mail Online) – Controversial businessman Deepak Jaikishan (pic) was given a whopping RM215 million interest-free loan from state-owned Bank Rakyat, a PAS lawmaker alleged today, despite Putrajaya’s claims otherwise.... READ MORE ...
Source: Malaysia Today   Full article at: Malaysia Today Jul 14 2014, 5:52am CDT

Update: 5

MRCB, Nusa Gapurna and PKNS settle suit over RM3 billion PJ Sentral project

Source: Malaysia Today

(The Malaysian Insider) – Malaysian Resources Corp Bhd (MRCB), Nusa Gapurna Development Sdn Bhd (NGD) and PKNS Holdings Sdn Bhd have reached an out-of-court settlement ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 21 2014, 2:53am CDT

Update: 4

Story behind Syed Mokhtar’s ‘RM2.25 billion tax-exempt’ Bernas deal revealed, says PKR MP

Source: Malaysia Today

(The Malaysian Insider) – An innocuous written reply in Parliament has provided a peek into the cosy relationship between the Najib administration and Malaysia’s best-known businessman, Tan Sri Syed Mokhtar... READ ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 15 2014, 12:56pm CDT

Update: 3

Constitutional monarchy still murky concept

Source: Malaysia Today

After the RM4.5 billion land sale, the Sultan of Johor secured a 15% stake in MOL Access Portal (MOL) for RM396 million and took a 20% stake in Berjaya Ti ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 14 2014, 12:37am CDT

Update: 2

Sultan of Johor’s RM4.5 bil backlash?

Source: Malaysia Today

"GOLDEN ASIA" Tokyo Premiere Press Conference
Has Sultan Ibrahim of Johor’s succession of big money deals over the last six months caused the tide of public opinion to turn against Johor’s royal palace? KiniB ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 8:49am CDT

Update: 1

Putrajaya denies carpet dealer given interest-free loan

Source: Malaysia Today

Eileen Ng, The Malaysian Insider Putrajaya today refuted allegations that Bank Rakyat had allowed carpet dealer Deepak Jaikishan to repay a RM32 million loan without interest following interven ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 5:44am CDT

Shopping Deals


<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.




blog comments powered by Disqus

Latest stories

Emma Stone Calls “Game Of Thrones” A “Joke Show”
Emma Stone Calls “Game Of Thrones” A “Joke Show”
Emma Stone thinks that the HBO’s hit series “Game Of Thrones” is actually a “joke show”. She prefers “Orange Is The New Black” over “Game Of Thrones”.
Jessica Chastain Kisses Colin Farrell
Jessica Chastain Kisses Colin Farrell
Jessica Chastain encourages Colin Farrell to seduce her in 'Miss Julie'. See Farrell kissing Chastain in the first trailer of Liv Ullmann’s Miss Julie below.
Fifty Shades of Grey Trailer is Here
Fifty Shades of Grey Trailer is Here
It is a steamy morning for Fifty Shades of Grey fans. The Fifty Shades of Grey trailer has been released. Watch the sexy trailer below.
Richard Gere Dating a Brunette
Richard Gere Dating a Brunette
It seems that Richard Gere has stopped dating Padma Lakshmi as he was seen holding hands with a brunette.

About the Geek Mind

Read more about The Geek Mind.