As CES draws to a close, it’s clear that the annual confab of what used to be quaintly refered to as the “Consumer Electronics Show” is a much different event these days. Yes, it’s still the place for the likes of Samsung, Sony, LG and Vizio to show off their latest, greatest large screen TVs, for example. But more importantly, it’s where the “internet of everything” is taking hold in just about every consumer facing product or service.
Partnering with Appinions to determine topics and brands driving the conversation among CES influencers, we find that Netflix, Roku, Pandora, Hulu and Tivo are the names leading the topic that drew the largest increase in attention over last year–namely digital content streaming services.
The Automotive category was the second most increasing topic of conversation. Who would have imagined a few years ago that 1) automotive companies would be here in full force and 2) Google is now firmly established as a player in the automotive industry, as autos increasingly become a battleground for new and innovative digital services. The next most talked about automotive brands at CES were Audi (in fact Audi announced a major partnership with Google, which struck a cord with CES influencers), followed by Ford, GM and Mercedes. Calling BMW–where were you?
Weable Devices was the third topic that increased the most from last year, with Intel leading the discussion, followed by Pebble, Sony, FitBit and Samsung. In fact, Samsung is the overall winner when it comes to being at the center of more conversations among CES influencers, as they have products and services that impact the most categories we measured, including werable devices, TV, connected devices, mobile, tablets and cameras. Samsung was followed by Sony, Intel, LG and Google. Last year’s big names in terms of influence, Microsoft and Qaulcomm, had limited impact this year.
Forbes Insights partnered with Appinions, an innovative data-mining company that measures influence by extracting and aggregating opinions from over 5 million sources including blogs, social networks, forums, and newspaper and magazine articles. Appinions looked at the data for the week leading up to show and for the week during the show to see the trending topics and companies talked about by influencers in the consumer electronics arena.
Appinions defines “influencer” as “an individual who expresses a contextually relevant opinion that is meaningful enough to elicit action from others.” Appinions also tracks “share of influence”—the aggregate measure of all influencers and their related score on a particular topic. The company calculates scores based on an individual influencer’s opinions for a given topic. Scores are determined by frequency of actions the opinions generate; credibility of the publications in which the opinions appear; and diversity of publications carrying the opinions.
For more information on the methodology, visit www.appinions.com.