Menu
Matt Damon is Jason Bourne Again

Matt Damon is Jason Bourne Again

Galaxy Note 4 Screen is the World's Best

Galaxy Note 4 Screen is the World's Best

Iggy Azalea Sex Tape Controversy Heats Up

Iggy Azalea Sex Tape Controversy Heats Up

Paris Hilton just bought the Cutest and Smallest Dog

Paris Hilton just bought the Cutest and Smallest Dog

Kim Kardashian Flames Media about Kanye West Attack

Kim Kardashian Flames Media about Kanye West Attack

Birst: Making Data Into The World's Most Valuable Natural Resource

Jan 13 2014, 9:01am CST | by

Birst: Making Data Into The World's Most Valuable Natural Resource
Photo Credit: Forbes
 
 

While the 20th century was about oil, the next century is going to be about data. This is what the CEO of IBM, Ginni Rometty, thinks. She calls data a “natural resource.”

While it’s heady stuff, the vision does seem reasonable.  Just some of the powerful forces driving this include: the relentless growth in mobile devices and the prevalence of sensors, as well as trends like cloud computing, social media and dirt-cheap storage.

Although, there is something else that’s absolutely critical: analytics software.

As should be no surprise, there is a growing number of providers hitting the market. But there is one that has been able to stand out – that is, Birst.

No doubt, the CEO and co-founder of the company, Brad Peters, definitely has the right background. While at Siebel – which is now a part of Oracle – he led the Analytics business. It was actually the key for its growth.

However, he saw that using on-premise software was far from ideal. So when he launched Birst in 2005, he built the software as a cloud app. It would allow for a much more effective platform for collecting and analyzing data across diverse sources.

“If you are in the marketing department,” said Brad, “Birst can consolidate information on purchases, returns, service interactions and so on. From this, you can get a better view of your customers across different touch points. Or, you can do something similar on the sales side by bringing in data from CRM systems and other data sources. From this, you can get an idea of how deals are progressing, such as looking at lead-to-close.”

In other words, Birst is not just a fancy set of dashboards. “We are much more than a UI for building charts,” said Brad. “Dashboards have become commoditized.”

But unlike traditional on-prem analytics tools, the technology is meant for broad appeal. “From the start,” said Brad, “we wanted to make it easy for anyone to use analytics. You no longer have to be a data scientist.”

And when everyone in an organization is using analytics, the impact can be transformative. After all, look at how companies like Amazon.com, Netflix and Google have done this. It can seem like magic.

To highlight this, Brad offers an interesting example: “Let’s suppose you have 100 employees and you want to expand. One approach is to, say, hire 10 more people. Or, using another strategy, you can make each of your 100 employees 10% more productive. You’ll get the same impact.”

And of course, this is what next-generation analytics products can do today – and at prices that many companies can afford.

Tom Taulli (@ttaulli) operates MasterCFO, which helps early-stage companies with accounting, payroll and taxes.

Source: Forbes

You Might Also Like

Updates

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Target Holiday Toy List 2014 Revealed
Target Holiday Toy List 2014 Revealed
Following Walmart, Target released today their annual list of top Holiday toys for the upcoming holidays.
 
 
Apple iPhone 6 won&#039;t meet demand until November
Apple iPhone 6 won't meet demand until November
The iPhone 6 becomes available in walk-in stores this Friday
 
 
Ahmad Bradshaw appears in Monday Night Football Special
Ahmad Bradshaw appears in Monday Night Football Special
Ahmad Bradshaw appeared in the Monday Night Football Special and showed the world what he had in terms of playing talent.
 
 
iPhone 6 NFC chip is restricted to ApplePay but may open to developers soon
iPhone 6 NFC chip is restricted to Apple Pay
The iPhone 6 finally has NFC but you can't do much with it.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.