Feel like your gaming experience is missing chest wounds, cold sweats and hallucinations? Microsoft has you covered. This new Xbox One ad is a weird one, to say the least. It seems to be saying that the Xbox One is real enough to reduce to to a bleeding, quivering mess. Suffice to say, this waking nightmare is not the sort of gaming experience I’m really after:
Microsoft seems to be following Sony yet again here, though it’s got a long way before it can possibly hope to match the incredible, incomprehensible weirdness that Playstation ads have given us over the years. Take, for example, a philosophizing Scottish alien teenager ballerina, a bizarre attempt to sexualize the Dualshock controller buttons (maybe NSFW, though who’s to say?), and, to top it all off, an evil baby robot/doll crying in reverse in a featureless room with a PS3. Watch:
In all seriousness, this latest Xbox One ad is also notable for what it doesn’t show. We don’t see any of the Xbox One UI, no voice commands, no football, and no TV watching. It appears that Microsft is trying to court gamers a little bit more now that we’re out of the holiday season. Versatility has been the main selling point so far, but aside from the “All in One” tag at the end, there’s no mention of this machine as a multimedia device at all.
The ad is striking, that’s certain. Microsoft is still bound to face an uphill battle in the core gamer market, however. Price is probably the biggest factor there: it’s $100 more expensive, and that extra money mostly buys you the Kinect and entertainment features, two things that core gamers don’t really care about.