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2014 Detroit Auto Show: Future Tech

Jan 13 2014, 2:31pm CST | by

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2014 Detroit Auto Show: Future Tech
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2014 Detroit Auto Show: Future Tech

It’s hard to avoid the amount of technology invading the automotive space these days, but that’s not necessarily a bad thing. Here are a couple of examples worth a look:

Oculus Prime

Ford has a new and exclusive-for-now tool in its quiver: Oculus Rift, a 3-D virtual reality simulator headset that lets engineers and designers “see” exactly how a given vehicle looks and feels, inside and out. By placing the user in a reconfigurable interior buck, the Oculus—kind of like a giant set of ski goggles loaded with high-tech wizardry and lenses—allows the designer to “feel” the same surfaces the goggles are allowing him to virtually see. The net effect for car buyers is that the system allows Ford to make sure everything in a car is exactly where a consumer might want or expect them to be, says Elizabeth Baron, Ford virtual reality specialist.

“Glass, start my car.”

Detroit-based Covisint is collaborating with Hyundai and Google to allow Google Glass users to control automotive systems via “Glass.” No, they aren’t encouraging owners to use Google Glass while driving. But anything that can be controlled via Hyundai’s Blue Link interface—remote vehicle starting and door locking/unlocking, navigation and point of interest searches, vehicle diagnostics—can be managed via Google Glass. Covisint director Timothy Evavold says the Google Glass hookup will be offered first on the 2015 Hyundai Genesis, which goes on sale in April.

Forbes will be hosting a Reinventing America Summit March 26-28, 2014, which will bring together 300 top industrial executives, entrepreneurs, academics and elected officials who are leading the country’s next Industrial Revolution.

Please join us (more information is here ).

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