What's on YouTube? Ask 'YouTube Nation,' a new daily online series from DreamWorks Animation
Every minute, some 100 hours of new video content is uploaded to YouTube. Now a task force of "YouTube Nation" curators will be plowing through this cache to identify not only what's most popular, but also what's poised to go viral with YouTube consumers.
The five-minute "YouTube Nation" program will post weekdays at 9 p.m. Eastern Time/6 p.m. Pacific Time starting Tuesday. It's hosted by Jacob Soboroff (from HuffPost Live, the streaming network of The Huffington Post, and Pivot TV's "TakePart Live").
"For every five minutes of our show," says Katzenberg, "we'll have an hour or more of content."
But Robert Kyncl, YouTube's head of content and business operations, says, "We look at 'YouTube Nation' as a way to promote the great breadth of content on YouTube in an easily digestible way for anyone — and that's the key word, 'anyone.'"
The advertiser-supported "YouTube Nation" is the first daily series produced by DreamWorks Animation and marks the first use of the YouTube brand for a daily series. The project, an equal partnership of the two companies, has been in the works for a year, with a current staff totaling 50.
But that's just the beginning, says Katzenberg. Within two months, a second daily edition of the show will be added to the mix, posting at 12 noon Eastern/9 a.m. Pacific.
"We'll answer the question, 'Can you tell me what's the most interesting, cool stuff?'" says Katzenberg. "I don't want to have to learn about it on 'Good Morning America.'"