“This is only going to get worse in the future when there will be even greater competition, especially in successfulmarkets,” Gartner analyst Ken Dulaney said in a statement. “Our analysis shows that most mobile applications are not generating profits and that many mobile apps are not designed to generate revenue, but rather are used to build brand recognition and product awareness or are just for fun. Application designers who do not recognize this may find profits elusive.”
Even counting Apple’s success, many consumers are still not not paying for a whole lot of them. By 2016, 94.5 percent of all mobile apps downloaded will be free apps, Gartner predicts. Says Delaney, the “bounty of good, free” mobile apps has set “high expectations” as to what consumers are willing to pay for.
Flurry says the most popular categories of apps downloaded by mobile users in 2013 were messaging and social apps, followed by utilities and productivity apps.
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