Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News

 

Mobile Technology Makes Online Dating The New Normal

Jan 14 2014, 9:26am CST | by

10 Updates
 
 

Comments

Recommend Your Tweet as Top Tweet:

Full Story

Mobile Technology Makes Online Dating The New Normal

Online dating is more common, and less stigmatized, than ever before. 11% of American adults now use online dating sites–up from just 3% in 2008. 4 out of 10 adults who aresingle and looking for a partner” are looking online . But why the fast rise of this new dating trend? With mobile technology, online dating has become a social–and surprisingly public–activity.

Original online dating sites like eHarmony and Match.com relied on solitary users privately filling out personal profiles. But the creators of those sites noticed behavior shifts towards the mobile web. IAC/InterActiveCorp, owner of match.com and OkCupid, funded the creation of Tinder, seeing that the mobile, social web was on the rise. It might have been hard for the company to imagine how much that app would change young people’s perception of online dating. The mobile app draws basic Facebook information (name, age, interests and a few photos) into a platform that allows users to swipe left if they are interested in someone and right if they are not. When two people swipe right, they’re a ‘match’ and can chat.

With the portability of smartphones and tablets, any online activity can become a social activity. And Tinder did. It’s common for groups of friends to sit around “playing Tinder” together, showing each other pictures and messages. Online dating is not a private, semi-embarrassing activity anymore. It’s now part of how we spend time with friends and entertain ourselves at parties. My friends send me screenshots of their Tinder chats and I hear guys talking about Tinder dates on the M15. The online dating service is becoming part of our offline lives.

Which is why it was particularly interesting when Amanda Hess posed this question on Slate last weekwhy don’t single sitcom characters date online ? Pew reports that 42% of Americans know an online dater – so why don’t we see it represented more in media? To be fair, watching someone Google, Tweet, or do most other normal online activities wouldn’t blow ratings through the roof either, but online dating is becoming a substantial part of our offline social lives.

Well, this spring, Bravo is launching “Online Dating Rituals of the American Male,” a show that follows men in their search for love and/or action online.

Shari Levine, Senior Vice President of Current Production/Original Programming, explains that the rational behind creating this show, in line with Pew’s findings, is the fast-rising number of online daters: “Online dating has become extremely mainstream now and whether or not you are on an online dating site, someone in your inner circle is active on one. Now more than ever, we felt this would resonate with our viewers and that people would find the male perspective intriguing.”

Creators of the show posit males who date online have a significantly different set of objectives than their female counterparts, and are betting it will make for some great television. Levine says, “Generally speaking, women who participate in online dating are looking for a long-term relationship, where the men we encountered were not necessarily looking for “Mrs. Right,” but rather a “Mrs. Right Now.”   Or, maybe these men secretly want love and just don’t want to admit it!  The show certainly captures an insider’s perspective of the male psyche and how they approach dating in the digital age.”

It’s possible the show will reveal men and women have more in common than expected. The site that has done the most to normalize very casual online dating–Tinder–finds females sign up in near-equal proportions to men and reject about the same proportion (70%) of potential matches as men do. Ann Friedman pulls these statistics up to make a case for how female-friendly the app is, also noting that its design allows users to indicate mutual interest before either party can initiate an interaction. The upcoming Bravo show will serve as a test–and likely an affirmation–that online daters are not so different than offline daters, and that men and women can be equally earnest or scummy. Either way, it will be a televised sign of just how common online dating has become. “Online Dating Rituals of the American Male” premieres on Sunday, March 9at 10p.m. ET/PT.

Follow @KATontap  on Twitter

Source: Forbes

 

You Might Also Like

Updates


Sponsored Update

Update: 10

MRCB, Nusa Gapurna and PKNS settle suit over RM3 billion PJ Sentral project

Source: Malaysia Today

(The Malaysian Insider) – Malaysian Resources Corp Bhd (MRCB), Nusa Gapurna Development Sdn Bhd (NGD) and PKNS Holdings Sdn Bhd have reached an out-of-court settlement over the ownership of the ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 21 2014, 2:53am CDT
 


Advertisement


Update: 9

Story behind Syed Mokhtar’s ‘RM2.25 billion tax-exempt’ Bernas deal revealed, says PKR MP

Source: Malaysia Today

(The Malaysian Insider) – An innocuous written reply in Parliament has provided a peek into the cosy relationship between the Najib administration and Malaysia’s best-known businessman, Tan Sri Syed Mokhtar... READ MORE ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 15 2014, 12:56pm CDT
 

More From the Web

Update: 8

Constitutional monarchy still murky concept

Source: Malaysia Today

After the RM4.5 billion land sale, the Sultan of Johor secured a 15% stake in MOL Access Portal (MOL) for RM396 million and took a 20% stak ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 14 2014, 12:37am CDT
 

Update: 7

Sultan of Johor’s RM4.5 bil backlash?

Source: Malaysia Today

49th Karlovy Vary International Film Festival
Has Sultan Ibrahim of Johor’s succession of big money deals over the last six months caused the tide of public opinion to turn against Johor’s royal palace? KiniBiz examines the... READ MO ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 8:49am CDT
 

Update: 6

Putrajaya denies carpet dealer given interest-free loan

Source: Malaysia Today

Eileen Ng, The Malaysian Insider Putrajaya today refuted allegations that Bank Rakyat had allowed carpet dealer Deepak Jaikishan to repay a RM32 million loan without interest following int ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 5:44am CDT
 

Update: 5

Malaysia Spends Over $9 million on MH370 Hunt: Report

Source: NDTV

49th Karlovy Vary International Film Festival
Malaysia has so far spent about RM27.6 million (over $9 million) on search operations for missing Malaysia Airlines flight MH370, an official sai ...
Source: NDTV   Full article at: NDTV Jun 9 2014, 3:12am CDT
 

Update: 4

Bill for Kidex likely to soar to RM3.4b

Source: Malaysia Today

The original RM2.4 billion tag on the proposed highway did not take into account the cost of acquiring the land mostly in the urban areas, claims an assemblywoman ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 9 2014, 2:51am CDT
 

Update: 3

MACC: No elements of graft in Bank Rakyat’s loan to businessman

Source: Malaysia Today

BET AWARDS '14 - Red Carpet
(Bernama) – The Malaysian Anti-Corruption Commission (MACC) found no elements of corruption in Bank Rakyat’s RM32 million interest free loan to a businessman. MACC in a statement t ...
Source: Malaysia Today   Full article at: Malaysia Today May 31 2014, 9:33am CDT
 

Update: 2

IHH Healthcare posts 25% rise in 1Q earnings to $62 mil

Source: The Edge Singapore

IHH Healthcare Berhad announced that revenue grew by 8% y-o-y to RM1.8 billion ($703 million) for 1Q2014 ended March, as earnings grew 25% YoY to RM159.1 million. Read ...
Source: The Edge Singapore   Full article at: The Edge Singapore May 29 2014, 11:29am CDT
 

Update: 1

Hasan Malek evades media over RM32 million Bank Rakyat loan scandal

Source: Malaysia Today

Elizabeth Zachariah, The Malaysian Insider The minister embroiled in the RM32 million Bank Rakyat loan scandal refused to take questions from the press today at an event in Kuala Lum ...
Source: Malaysia Today   Full article at: Malaysia Today May 28 2014, 11:42pm CDT
 

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Candace Cameron Bure, Andrea Barber Steal Stamo&#039;s Phone At Coulier&#039;s Wedding
Candace Cameron Bure, Andrea Barber Steal Stamo's Phone At Coulier's Wedding
Candace Cameron Bure and Andrea Barber's prank earned the attention of social media.
 
 
New leaked iPhone 6 Parts Reaffirms huge Redesign
New leaked iPhone 6 Parts Reaffirms huge Redesign
It’s not exactly a mystery at this point: Apple’s next-generation iPhone 6 and “iPhone Air” phablet will feature a huge redesign that represents a big departure from its current iPhone 5s and 5c models. According to...
 
 
Now you have another reason to avoid Samsung smartwatches
Now you have another reason to avoid Samsung smartwatches
Android Wear has the mobile development community very excited, but the hardware might not be ready for primetime quite yet. Reports have begun to circulate stating that the charging mechanism on Samsung...
 
 
Electric Cars are the New “IN” Thing in Formula E
Electric Cars are the New “IN” Thing in Formula E
Electric cars are indeed the new “in” thing on the motor sports scene.