DayZ Hits 1 Million Sales

Posted: Jan 14 2014, 10:46am CST | by , in News


DayZ Hits 1 Million Sales
Photo Credit: Forbes

The one-time Arma II mod turned standalone game DayZ continues to steamroll the world of PC gaming. Developer Dean “Rocket” Hall just announced 1 million sales in 4 weeks – at $29.99 a copy, that gives Dean “Rocket Hall” and his team $29,990,000 (minus Valve’s cut) to play with. Not bad for a game that isn’t even close to finished.

“We’re just blown away with the success of it,” Hall told Polygon in an email. “We obviously knew that there was strong interest in the concept, but weren’t sure whether that interest was just ‘hype’ or whether it would actually translate into real sales. I remember when we finally pushed the button, I had this moment of panic when I wondered if many people would really buy it.”

DayZ may be the best example of early access sales since Minecraft. The idea is that you buy into the game months before its released and serve as a tester for your hardworking developers — you get to see how the game evolves, and hopefully, provide some impact on the final product. It’s like Kickstarter in that you’re essentially pre-ordering a game as a way of funding its production, except that you get to jump into the development process as soon as you plunk your money down.

But unlike, say, Battlefield 4, the developers have been totally upfront about selling an unfinished game. They’ve actively dissuaded people from buying in, reminding people that this is a full-on alpha experience, and that its not going to be very much fun for a good long while. Apparently, it isn’t working.

It’s going to be exciting to watch this game evolve, especially now as its budget approaches that of a AAA title. I doubt this will ever reach the heights of Minecraft — DayZ isn’t exactly kid-friendly, and I suspect a lot of that game’s improbable staying power lay in its ability to reach an entirely new under-10 audience — but it’s already one of the biggest gaming stories of the new year. These sales mean it will probably make it to consoles, so we have that to look forward to as well.

Source: Forbes

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