Monster Beverage Corporation may be facing its toughest opponent yet. A duo of lawyers from San Francisco and New York have joined forces to investigate the company's alleged involvement in marketing its controversial products to children.
Herrera has filed a lawsuit alleging that Monster's drinks pose health risks to children. He is also accusing Monster of marketing its products to minors by misbranding them. Schneiderman, on the other hand, has issued subpoenas to Monster and similar companies. "We are disappointed that Monster has remained defiant in marketing products to children. We hope this effort will cause the company to correct its irresponsible marketing practices," Herrara said.
Meanwhile, Monster spokeswoman Tammy Taylor has issued a response to the report. She said that their products are not marketed to children. She also said that Monster drinks are not highly caffeinated, adding that a "16-ounce drink has less than half the caffeine of a similar-sized cup of coffee."
Monster is a billion dollar business. The company has already sold more than 10 billion energy drinks worldwide. As of 2012, the company held 35 percent of the $31.9 billion energy drink industry - a huge chunk of the pie, at that. Although the Food and Drug Administration is aware about reports of deaths associated with the drinks, the agency admitted that it did not find enough evidence to prove it.
Last year, the American Medical Association supported a ban of marketing energy drinks to children and adolescents under 18 years old. Dr. Alexander Ding, a board member for the American Medical Association, said that energy drinks contain massive and excessive amounts of caffeine that may lead to a host of health problems in young people, including heart problems.
"Banning companies from marketing these products to adolescents is a common sense action that we can take to protect the health of American kids," Ding added.
Energy drinks have been linked to numerous health problems including heart palpitations, headache, anxiety, vomiting, dizziness, and even deaths. In addition to caffeine, energy drinks contain taurine, ginseng, L-carntiine, yohimbine, and guarana - chemicals that may be harmful when combined.