Although many organizations remain mum about their ads till the final moment, Nestle has chosen a different style of delivery. The teaser campaign is meant to seduce the sugar lovers of America to try and taste a comestible that they will hopefully love. The consciousness of the scrumptious flavor will be higher via this advertisement.
The teaser ad basically shows a man and a woman at a food therapy clinic. Their T-shirts display the wordspeanutbutter and chocolate respectively. The femalemakes a remark about how it would be interesting to try something crunchy. Then the slogan “The cup is about to get crunchy” appears. It is a sure bet that the appetites of Americans will be stimulated via this message.
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