The cost price of Monster drinks has skyrocketed so that it is currently three billion dollars richer than in previous times. However, the company faces challenges despite a high sales volume. The effects on health are a major hurdle for the beverage firm.
Monster drinks have made it big. They are in demand especially by teenagers and athletes who get a high from the caffeine contained within the drinks. Such is the popularity of Monster drinks that they have overtaken other challengers such as Coke.
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In fact, the execs at Coke may just be thinking of buying Monster drinks for the value they will bring to the #1 drink in the world. The deal would be a costly one though. That is because Monster drinks are on the ride of its life. It is way up there on top.
But there is a clause somewhere in the details. The Monster energy drinks cause jittery nerves and may even have been responsible for the recent death of a teenage girl.
The overconsumption of this speed demon among soft drinks is likely to lead to deleterious consequences. That is because the quantity of caffeine is nearly double that of the safety limit per daily basis prescribed by the FDA.
It has been reiterated time and again by doctors and health experts that energy drinks are not good for the human body. The maximum that should be tried beyond water and coffee is Lucozade.
Meanwhile, Coca Cola has already made overtures to acquire Monster drinks. The only difference now would be that it is dead set on a takeover.
The acquisition would come at an astronomical rate though. And it is a gamble of sorts due to the FDA controversy about its fitness for consumption.