Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News

 

Contently Raises $9 Million To Build 'The Plumbing For Brand Publishing'

Contently Raises $9 Million To Build 'The Plumbing For Brand Publishing'
Photo Credit: Forbes
 
 

Native advertising, content marketing, sponsored content — whatever you call it, it’s one of the most powerful currents remaking the publishing business, and Contently is riding right in the middle of it.

The four-year-old start-up’s investors know they’re onto something big. They’re stumping up $9 million in fresh funding in a Series B venture round that co-founder Shane Snow says will be used “to build the plumbing for the brand publishing industry.”

The new capital comes from three existing Contently backers — Lightbank, Contour Ventures and David Lerner — and from two new ones, Sigma West and Sigma Prime. Snow — recently named one of the FORBES 30 Under 30 in Media — says it will be put primarily to two uses. One is building new tools for the network of more than 27,000 freelancers that Contently uses to produce sponsored editorial for its clients, which include blue-chip marketers like AmEx and Pepsico.

The other is developing software that will help marketers get a better handle on the return on investment they get from the dollars spent on sponsored content. “Everyone’s talking about pageviews and shares and silly metrics like that,” Snow says. “We think that the big question brands are going to have to address this year if they want to be successful at publishing is tying the thread of publsing results to business results

Contently is already doing enough in revenues that it would be profitable if it it weren’t in aggressive expansion mode. (After five recent hires, the headcount stands at 28.)

With new content marketing firms springing up left and right, and with big media companies from The New York Times to Yahoo CNN to the Washington Post (and, yes, FORBES) introducing their own native ads, now is not a time to coast. “Three hundred sixty degrees around this space, there are companies popping up to attack some slice of this industry,” says Snow. “Every day we get emails from friends saying, ‘Have you heard of this company?’ And then we add them to the list.

“It’s a much bigger thing than I thought we were getting into when it started, which is exciting and kind of terrifying,” Snow adds. “I used to surf, and it feels like we were in the water when a big wave came along.”

Source: Forbes

iPad Air Giveaway. Win a free iPad Air.

You Might Also Like

Updates

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Tara Reid Wears Revealing Dress at Sharknado 2 Screening
Tara Reid Wears Revealing Dress at Sharknado 2 Screening
Sharknado 2 hit the big screen yesterday in LA. Tara Reid used the occasion for a dramatic red carpet appearance. How does this dress stay on her boobs?
 
 
Mariah Carey Feels Sorry About her Marital Issues
Mariah Carey Feels Sorry About her Marital Issues
The pop diva, Mariah Carey feels sorry about her marital issues. Her problems with her husband may offer trouble in the future for the rich and famous songstress.
 
 
Rear Panels Of 5.5-inch iPhone 6 In Latest Leak
Rear Panels Of 5.5-inch iPhone 6 In Latest Leak
The 4.7-inch iPhone 6 and the unofficially-named ‘iPhone 6L’ will play out like the smartphone version of the iPad mini 2 and iPad Air.
 
 
Victoria Beckham takes ALS Ice Bucket Challenge
Victoria Beckham takes ALS Ice Bucket Challenge
Victoria Beckham, wife of David Beckham, also completed the ALS Ice Bucket Challenge that is a viral trend these days.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.