Menu
Kim Kardashian Leaked Photos Backlash

Kim Kardashian Leaked Photos Backlash

Mazda Miata 2016 model revealed

Mazda Miata 2016 model revealed

The Sexiest Halloween Costumes of 2014

The Sexiest Halloween Costumes of 2014

Miley Cyrus New Butt Gets in Trouble with Law

Miley Cyrus New Butt Gets in Trouble with Law

Larry Ellison Steps Down as CEO of Oracle

Larry Ellison Steps Down as CEO of Oracle

Fantrax Has Found A Niche Hosting Dynasty Fantasy Sports Leagues

Jan 15 2014, 1:11pm CST | by , in News

 
 

Leadership in the fantasy sports hosting market has been fairly stagnant in recent years, with the big three players (Yahoo, ESPN and CBS) combining for a dominant market share.

However, one fairly new company that seems primed to gain share in 2014 is Fantrax – a company which is building its brand recognition by focusing on the “dynasty” segment of the marketplace.

In many ways, the concept of dynasty fantasy sports is the antithesis to daily fantasy sports.  Participants are not seeking immediate gratification, but rather attempt to prove their skill over the long haul by building teams that include even low-level minor league players.

Fantrax has taken a number of steps to make their host site especially desirable for dynasty players.  For instance, the site offers a very deep list of minor league players in its regular database, and allows users to request the addition of unlisted minor league players to the active database overnight.

A quick visit to the Fantrax website shows an extremely deep minor league database that includes even relatively obscure personal favorites Chris Flexen (a 2012 fourteenth round draft pick of the Mets) and Manuel Joseph (a 19-year old Dominican League shortstop, currently under contract by the Tigers).

Fantrax also offers its private leagues the option of a Treasurer service, similar to LeagueSafe, which collects league entry fees and pays out the league winners.  While there may be some legal risk associated with collecting entrant money, the upside to offering a Treasurer service is it provides one-stop shopping for fantasy sports participants.

To the extent that Fantrax is taking market share from any of the big three host sites, CBS Sports is its most likely target.  Of the big three, CBS currently lists the most minor league players in its database, and has a mechanism for allowing individual leagues to add placeholders for additional names.

It will be interesting to see if Fantrax is able to become a fourth major player in fantasy sports hosting by focusing on the dynasty segment, or whether its presence will lead CBS Sports and others to increase their minor league player databases.

Either way, the increased competition benefits dynasty players in terms of more product choices and the potential for cost competition.

___ ____________________________

Marc Edelman is an Associate Professor of Law at the City University of New York’s Baruch College, Zicklin School of Business, where he has published more than 25 law review articles on sports law matters, including “A Short Treatise on Fantasy Sports and the Law.”  Nothing contained in this article should be construed as legal advice.

Follow me on Twitter here

Source: Forbes

You Might Also Like

Updates

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Aaron Rodgers: Green Bay Packers Having Trouble Coping with 'Cover 2' Scheme
Aaron Rodgers: Green Bay Packers Having Trouble Coping with 'Cover 2' Scheme
Green Bay Packers quarterback Aaron Rodgers says the team's 19-7 loss to their NFC North division rivals, the Detroit Lions, on Sept. 21 is the most recent manifestation of the Packers offense's struggles with the Cover 2 scheme.
 
 
Colin Farrell Confirms Role in  HBO&#039;s True Detective
Colin Farrell Confirms Role in HBO's True Detective
Irish actor Colin Farrell's confirmed a starring role in True Detective's second season. And that's not all he's spilling.
 
 
Tyson Chandler Fires Back at Phil Jackson and New York Knicks
Tyson Chandler Fires Back at Phil Jackson and New York Knicks
Dallas Mavericks center Tyson Chandler fired back at New York Knicks president Phil Jackson on Sept. 19 months after he was traded along with Raymond Felton for Jose Calderon, Samuel Dalembert and Shane Larkin in June.
 
 
Photo Credit: Getty Images
Liam Payne: 1D singer says nude photo on Twitter not 'actually me'
Sorry ladies, the naked photo on social media suggestive of the One Direction singer is not him, says Liam Payne.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.