Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News

 

Yahoo! Failing In Their Attempt To Monetize SNL Video Archive

Jan 16 2014, 9:06am CST | by

10 Updates
Yahoo! Failing In Their Attempt To Monetize SNL Video Archive
Photo Credit: Forbes
 
 

Comments

Recommend Your Tweet as Top Tweet:

Full Story

Yahoo! Failing In Their Attempt To Monetize SNL Video Archive

Last year, Yahoo! signed an exclusive one-year deal with Broadway Video to license the 38-year catalog of Saturday Night Live content. As part of the deal, SNL archives were removed from other streaming services, giving Yahoo! some valuable content for which to monetize. However four months into Yahoo!’s one-year deal, the company is barely delivering any ads within the videos and isn’t generating much revenue.

Last week I went on an SNL viewing binge and watched eleven separate SNL videos , totaling almost sixty minutes of content. Of that, I got only one fifteen second pre-roll ad delivered to me during the entire process of clicking on the eleven videos. With the industry average for videos pre-roll ads being about $25 CPM, that means I got to watch nearly an hour of content, for which Yahoo! only got paid about two cents for the single ad they delivered. Testing the service again today, I started fifteen videos and once again, only got one ad delivered.

While financial terms of the Yahoo! and Broadway Video deal were not disclosed, insiders say that Yahoo! spent more than $10M to license the catalog, which aligns with previous numbers we have heard discussed regarding how much Hulu has paid in the past. Yahoo! spent a lot of money to get the content, but doesn’t seem to have any real strategy of how to take advantage of the eyeballs and traffic they are getting to it.

Yahoo! did say that their Screen app would initially launch without ads, as the company was still “looking at the most engaging ad formats for Yahoo and our users over time.” But four months into their twelve-month deal for SNL’s content, Yahoo! still isn’t making any real effort monetization effort with the videos. Why did Yahoo! spend so much money to license content, only to draw users to a video hub with hardly any adds in the video or even on the page or in the app itself? Yahoo! got a lot of press over the deal with Broadway Video, but so far, that’s all they got. Getting traffic to content isn’t worth anything if it isn’t monetized and right now, as it stands, Yahoo! paid a lot of money for something that has only amounted to free viewing of SNL videos with no ads. Great deal for consumers, but a bad one for Yahoo!.

Source: Forbes

 

iPad Air Giveaway. Win a free iPad Air.

You Might Also Like

Updates


Sponsored Update

Update: 10

GLCs told to provide RM7 billion to develop Bumiputera firms

Source: Malaysia Today

EurAsia Cup presented by DRB-HICOM - Day One
(The Malaysian Insider) – Putrajaya has directed government-linked companies (GLC) to generate RM7 billion in business opportunities for Bumiputera firms this year, Prime Minister Prime Minister Datuk Seri Najib ...
Source: Malaysia Today   Full article at: Malaysia Today 5 days ago, 2:05am CDT
 


Advertisement


Update: 9

Rafizi shows proof of Putrajaya’s hand in contentious carpet-trader loan

Source: Malaysia Today

Eileen Ng, The Malaysian Insider PKR lawmaker Rafizi Ramli today revealed documents to prove Putrajaya interfered in the RM32 million Bank Rakyat loan to ‎controversial businessman Deepak Jaikishan. Rafizi (pic)... READ MORE ...
Source: Malaysia Today   Full article at: Malaysia Today 6 days ago, 2:16am CDT
 

More From the Web

Update: 8

PAS MP claims Bank Rakyat loaned carpet-trader RM215m, interest free

Source: Malaysia Today

(Malay Mail Online) – Controversial businessman Deepak Jaikishan (pic) was given a whopping RM215 million interest-free loan from state-owned Bank Rakyat, a PAS lawmaker alleged today, despite Putrajaya’s claims other ...
Source: Malaysia Today   Full article at: Malaysia Today Jul 14 2014, 5:52am CDT
 

Update: 7

MRCB, Nusa Gapurna and PKNS settle suit over RM3 billion PJ Sentral project

Source: Malaysia Today

(The Malaysian Insider) – Malaysian Resources Corp Bhd (MRCB), Nusa Gapurna Development Sdn Bhd (NGD) and PKNS Holdings Sdn Bhd have reached an out-of-court settlement over the owne ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 21 2014, 2:53am CDT
 

Update: 6

Story behind Syed Mokhtar’s ‘RM2.25 billion tax-exempt’ Bernas deal revealed, says PKR MP

Source: Malaysia Today

(The Malaysian Insider) – An innocuous written reply in Parliament has provided a peek into the cosy relationship between the Najib administration and Malaysia’s best-known businessman, Tan Sri Syed Mokhta ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 15 2014, 12:56pm CDT
 

Update: 5

Constitutional monarchy still murky concept

Source: Malaysia Today

After the RM4.5 billion land sale, the Sultan of Johor secured a 15% stake in MOL Access Portal (MOL) for RM396 million and took a 20% stake in Berjaya ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 14 2014, 12:37am CDT
 

Update: 4

Sultan of Johor’s RM4.5 bil backlash?

Source: Malaysia Today

"GOLDEN ASIA" Tokyo Premiere Press Conference
Has Sultan Ibrahim of Johor’s succession of big money deals over the last six months caused the tide of public opinion to turn against Johor’s royal palace? KiniBiz examines the... READ MORE ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 8:49am CDT
 

Update: 3

Putrajaya denies carpet dealer given interest-free loan

Source: Malaysia Today

Eileen Ng, The Malaysian Insider Putrajaya today refuted allegations that Bank Rakyat had allowed carpet dealer Deepak Jaikishan to repay a RM32 million loan without interest follow ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 5:44am CDT
 

Update: 2

Malaysia Spends Over $9 million on MH370 Hunt: Report

Source: NDTV

"GOLDEN ASIA" Tokyo Premiere Press Conference
Malaysia has so far spent about RM27.6 million (over $9 million) on search operations for missing Malaysia Airlines flight MH370, an offi ...
Source: NDTV   Full article at: NDTV Jun 9 2014, 3:12am CDT
 

Update: 1

Bill for Kidex likely to soar to RM3.4b

Source: Malaysia Today

The original RM2.4 billion tag on the proposed highway did not take into account the cost of acquiring the land mostly in the urban areas, claims an assemblywoman Fabian Co ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 9 2014, 2:51am CDT
 

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Timehop App Review
Timehop App Review
This is a revolutionary invention that brings your nostalgic moments back to life. There are quite a number of events that we may not have vivid memory of; Timehop gives you the ability to precisely dig up your precious moments and even enables you to share them once again with your friends.
 
 
Soundcloud App Review
Soundcloud App Review
Soundcloud is a great Android app that has been developed to give you the ability to listen, record, and share all your sounds with your friends on social media. With this app, you can listen to all the fresh tunes from the largest community of audio creators, bands, musicians and producers in the world straight from the music cloud.
 
 
Top Video News Reports of Past 24 Hours
Top Video News Reports of Past 24 Hours
Watch the hottest video news from the past 24 hours on I4U News featuring Kate Upton, Miley Cyrus, Fifty Shades of Grey, Star Wars Episode VII and Dota 2.
 
 
Katherine Webb posts hot Bikini Photo
Katherine Webb posts hot Bikini Photo
Katherine Webb posted a very hot bikini photo on Instagram. See the pic below.
 
 
 

About the Geek Mind


Read more about The Geek Mind.