That’s according to a new quarterly report released this morning by ShareThis, the provider of those buttons to share stuff on social media from some 2 million websites. Still somewhat under the radar in the age of
Google+ (joking) Twitter.
Sharing on Pinterest rose 58% in 2013, just ahead of Facebook’s 57% growth and far outpacing Twitter’s 15% growth. “Pinterest is really leading the way,” ShareThis CEO Kurt Abrahamson said in an interview. “Publishers and brands are amazed how fast it’s growing.”
Of course, Pinterest is much younger, so it’s growing from a smaller base, but it has reached about 50 million monthly active users worldwide and a recent Pew survey indicated it was more popular than Twitter. In October, Pinterest raised a $225 million round that valued it at $3.8 billion, giving it big bucks to keep that growth going.
The report also confirms a stereotype of Pinterest users: Active Midwestern sharers like Pinterest more than any other region of the country, and Midwestern women share more than the national average.
LinkedIn, which has been emphasizing sharing of links and content on its site, also saw significant growth of 40%. Sharing via email fell 11%.
Here’s an infographic with more details (click on it a couple times to zoom in):