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Pinners Are From Peoria: Sharing On Pinterest Takes Off

Jan 16 2014, 9:26am CST | by

Pinners Are From Peoria: Sharing On Pinterest Takes Off

Photo Credit: Forbes
 
 

Pinterest keeps gaining momentum as a way to share content, growing faster at this social activity than any other social media service.

That’s according to a new quarterly report released this morning by ShareThis, the provider of those buttons to share stuff on social media from some 2 million websites. Still somewhat under the radar in the age of Facebook Snapchat, Pinterest has now passed email as the third most popular medium for sharing content, behind Facebook and Google+ (joking) Twitter.

Sharing on Pinterest rose 58% in 2013, just ahead of Facebook’s 57% growth and far outpacing Twitter’s 15% growth. “Pinterest is really leading the way,” ShareThis CEO Kurt Abrahamson said in an interview. “Publishers and brands are amazed how fast it’s growing.”

Of course, Pinterest is much younger, so it’s growing from a smaller base, but it has reached about 50 million monthly active users worldwide and a recent Pew survey indicated it was more popular than Twitter. In October, Pinterest raised a $225 million round that valued it at $3.8 billion, giving it big bucks to keep that growth going.

The report also confirms a stereotype of Pinterest users: Active Midwestern sharers like Pinterest more than any other region of the country, and Midwestern women share more than the national average.

LinkedIn, which has been emphasizing sharing of links and content on its site, also saw significant growth of 40%. Sharing via email fell 11%.

This is the second quarter in a row that ShareThis has tracked big increases in sharing from Pinterest and LinkedIn, though this quarter shows Facebook’s sharing on a rapid rise as well.

Active sharers in the West showed a preference for Facebook and Google+, the report says, while Twitter and LinkedIn were more popular with people in the Northeast.

Overall, not only is sharing on the rise–up 37% last year from 2012–but engagement as measured by click-backs per share is also up, by almost 13%.

Here’s an infographic with more details (click on it a couple times to zoom in):

Source: Forbes

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