Pandora unveils personalization options
Pandora has announced that it has added a new feature to its music service for users on the iOS and Android platforms. The new feature will make it easier to find stations on the Pandora service that the user will like. The recommendation feature leverages Pandora's recommendation technology to suggest new stations based on the listener preferences.
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That data is leveraged to create up to six personalized artist stations at a time. Those recommended stations are displayed on the user station list and when the user deletes a station.
Pandora’s Chief Scientist, Eric Bieschke, said, “Music discovery has always been at the heart of the Pandora experience and we’ve spent the last thirteen years working on the most sophisticated music recommendation system ever created. With a highly engaged audience of 76.2 million active monthly listeners, who have registered more than 35 billion pieces of thumb feedback, Pandora is uniquely positioned to deliver the perfect balance of familiarity, discovery, relevance and repetition for each individual listener. We are excited to apply this same thinking to station recommendations on mobile devices.”
Pandora says that the more the user engages with its new product enhancement, the better its recommendations will be. The stations recommended are optimized over time as the user takes advantage of the app and features.