The NFL games will air on at least eight consecutive Thursday nights. And the television networks are vying with each other to be at the forefront as far as coverage is concerned.
The trio of Fox, CBS and ESPN are in a tangle with each other over the privilege to record the Thursday NFL games. Each one wants to exclusively cover the game live on its channel. The bidding has begun. And it will be an auctioneer’s headache to sell the games footage rights to the deserving party.
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An additional channel, NBC, which already hosts live coverage of the games on Sunday, will be joining the fray. All we can say is may the best channel win. As for the bids, they will start on Friday after dusk. The Fox channel is owned by 21st Century Fox. And the rights to NBC belong to Comcast. As for ESPN, Disney has full ownership of it.
The eight games, each one on a Thursday, would amount to a whopping $400 million. Meanwhile, NFL’s own cable channel too wants a piece of the action so the rate could come down. When the channels were questioned regarding their opinion, none made any rejoinder.
The NFL top brass wants to book the games for a season only. And the whole shebang begins in September. Previously, an audience of 8 million viewed the NFL games. But now it is slated to be even greater with the live extra coverage.