Jan 21 2014, 1:23pm CST | by Forbes
About three months after skewering a competitor on its acquisition-spear, ticket search firm SeatGeek is seeing a 10% jump in traffic and revenue. The company had acquired and shut down a chief rival, FanSnap, in a deal that gave the prevailing firm more room to grow in its space.
“We knew when we were acquiring them what their traffics was going to be,” says company co-founder Jack Groetzinger. SeatGeek made an effort to spread the word amongst FanSnap users that the features they’d enjoyed on FanSnap were also available with its acquirer. “You had a few disgruntled people but you had far more that reached out positively and said they were happy.”
Groetzinger and SeatGeek co-founder Russell D’Souza prefers to keep mum on the company’s overall revenue, disclosing only that its mobile and online hits total about 3 million and about $7 million worth of event ticketing transactions were conducted on its platform in January.
Next on SeatGeek’s to-do list is spreading the word amongst its user base about a new feature that allows side-by-side comparisons between ticket prices and locations for multiple events. The search technique lets you choose several dates that an event is taking place and zero in on what ticketing opportunities are available. This could be especially useful for choosing which sporting event to attend or selecting the best day to see a concert by a band that’s touring in the area. Says Groetzinger: “Rather than having to open up three tab or five tabs where each event is separate, you can see everything in one interface and easily get whatever you’re looking for.”
Because the feature allows multi-date comparisons for a single event – say, a play – users can check out what would be the cheapest date to attend in coming months. This latest feature is the culmination of over four months of work. “We’ve talked to folks at other ticket companies that have said that they’ve wanted to do something like this but haven’t been able to figure out how to do it technically,” says Groetzinger. “It amounts to basically getting listings for up to hundreds of events from dozens of different tickets sellers all at once and putting them in a single UI.”
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.
blog comments powered by Disqus
News | Computing | Technology | World Wide Web | Twitter | Person Career | Human Interest | Technology News | Best | Company | Deal | Firm | Tiny | User | how to | search | image | text | Tuesday | acquired | Features | images | Concert | trends | with | available | choose | daily news | Files | Feature | remove | Acquiring | Rival | Users | New Feature | Room | Shut Down | Hits | Over | Allows | Open | save | Also | Multiple | Says | coming | Out | Jump | After | Looking | Between | Platform | Prefers | talked | Single | Value | Area | Sites | Other | Title | listings | Worth | Like | GIF | said | See | Taking | January | Events | Are | Transactions | Upload | Keep | Enjoyed | Spreading | Prices | Made | SeatGeek | FanSnap | Jack Groetzinger