It seems that Google Glass has scored big at the up coming Super Bowl. It was revealed today that CBS will be using Google Glass to add one more view to the TV screens of over 100 million network TV viewers.
We’ve seen Glass in a variety of settings–from a hospital operating rooms to sky diving. But now, the biggest spectacle (pardon the pun) in sports will be seen through the eyes of Google Glass. Television viewers will get a first hand view of game from the perspective of sports commentator John Kucko, the NY-based reporter and sports anchor at WROC-TV. Using head up display and the forward facing cameras, Kucko will broadcast the unique sights and sounds of the big game. Head nods, glancing looks up and down the field and the sudden view to a great move or penalty will be seen by viewers with an aim to make the game more real life and spontaneous.
Google Glass will provide viewers with a perspective of the greatest spectacle in sports that they have never seen or experienced before. To have this first person technology will be invaluable in my day-to-day coverage of football’s grandest game. – John Kucko
Google Glass has certainly turned heads and provoked raves and rants. But the prospect of another point of view will add to the color of the broadcast and the final call will rest with the true experts sitting on their couches and enjoying the game. Glass expert Tim Moore, a member of the Rochester Optical Glass team has been working with Kucko to maximize the experience.
“It’s time people see the positive aspects of Google Glass and there couldn’t be a larger public stage to do that on than the SuperBowl. John Kucko is taking us on a true adventure. It’s like putting on a football helmet in your living room and experiencing the game in a way that, until recently, was unimaginable.” – Tim Moore
Brands certainly recognize that the Super Bowl is the biggest stage in the world. With ads approaching $10 million for a single spot and an estimated 1 billon views in over 200 countries, this maybe become more than a simple Google Glass broadcast, but a coming out party for this new and interesting device that is changing the way we experience the world–and the Super Bowl.