“King does not clone other peoples’ games,” a King spokesperson told Polygon. “King believes that IP — both our own IP and that of others — is important and should be properly protected. Like any prudent company, we take all appropriate steps to protect our IP in a sensible and fair way. At the same time, we are respectful of the rights and IP of other developers.
“Before we launch any game, we do a thorough search of other games in the marketplace, as well as a review of trademark filings, to ensure that we are not infringing anyone else’s IP. However, for the avoidance of doubt, in this case, this game — which was coded by a third party developer 5 years ago — has been taken down.”
In many ways, this is as contradictory as saying that indie developer Stoic is at once not trying to rip-off Candy Crush Saga with their Viking RPG The Banner Saga, while still preventing the company from trademarking the game due to its “deceptively similar” title.
Hopefully the publicity surrounding this issue helps shed more light not just on copyright and trademark issues, but also on Stoic’s game. In an ideal world, many more people than would have heard of it in the first place may give The Banner Saga a try. (You can read my review of the game here.)