Jan 28 2014, 6:32am CST | by Triszia Marie Santos
Mr. Patrick Moorhead, who is the principal analyst at the Moor Insights and Strategies, has said that he can clearly see this shift in the marketing as the company is now trying to rebrand itself as the ultimate business communication device for people. The Canadian mobile phone maker Blackberry Inc. really is not able to compete in the consumer experience with the Apple’s hit iPhone and Google’s Android devices ruling the whole market in the terms of the raw specs or their application stores.
He has also told the ABC News that based on what they are now advertising and marketing, they are trying to hone in on the business customer once again.
Triszia Marie Santos
Triszia Marie Santos is navigating the mobile device space for you. She is an early adopter in all things mobile and loves to write about the latest mobile trends.
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