One of the Blackberry Inc.'s latest ads shows off their recent Q10 smart phone device and its keyboard, calling it "more smart way to type." But nowadays, in the world of smart phones, where the processing speeds and the display resolution are the usual benchmark of a phone, a physical keyboard might seem like a dated feature to highlight.
Mr. Patrick Moorhead, who is the principal analyst at the Moor Insights and Strategies, has said that he can clearly see this shift in the marketing as the company is now trying to rebrand itself as the ultimate business communication device for people. The Canadian mobile phone maker Blackberry Inc. really is not able to compete in the consumer experience with the Apple’s hit iPhone and Google’s Android devices ruling the whole market in the terms of the raw specs or their application stores.
He has also told the ABC News that based on what they are now advertising and marketing, they are trying to hone in on the business customer once again.