One of the Blackberry Inc.'s latest ads shows off their recent Q10 smart phone device and its keyboard, calling it "more smart way to type." But nowadays, in the world of smart phones, where the processing speeds and the display resolution are the usual benchmark of a phone, a physical keyboard might seem like a dated feature to highlight.
New Blackberry Ad Promotes its Keyboard and Little Else
But this physical keyboard might be one of the signs that the Canadian giant Blackberry Inc. is finally giving up on the recent consumer electronics market.
Mr. Patrick Moorhead, who is the principal analyst at the Moor Insights and Strategies, has said that he can clearly see this shift in the marketing as the company is now trying to rebrand itself as the ultimate business communication device for people. The Canadian mobile phone maker Blackberry Inc. really is not able to compete in the consumer experience with the Apple’s hit iPhone and Google’s Android devices ruling the whole market in the terms of the raw specs or their application stores.
He has also told the ABC News that based on what they are now advertising and marketing, they are trying to hone in on the business customer once again.
Robert Griffin III Has Dislocated Left Ankle
Washington Redskins quarterback Robert Griffin III suffered a dislocated left ankle injury during his team's 41-10 win over the Jacksonville Jaguars on Sunday. A return this season has not been ruled out.
The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.
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