Infer is one of a new breed of vendors that aims to use technology to “softwareize” what used to be the key differentiator between an OK salesperson and an amazing one. Back in the day, what really differentiated a top-gun salesperon was the ability to just “know” which prospects where the most likely to convert. Salespeople had a kind of sixth sense which enabled them to prioritize their work in just the right way to maximize results. Of course in this day and age relying on people’s intuition to make decisions is totally uncool and hence we have software taking over that job for us.
These solutions mine the plethora of data that organizations have to deliver insights and answers – these may be insights into the best pricing strategy that could be applied or they could be focused on delivering higher levels of retail sales. Of course some would say that it is almost evil to be building tools simply to allow people to sell more useless stuff to consumers whose lives are already made stressful by paying for the copious quantities of useless stuff they already have. However the moral discussion about the perils of a modern consumer society is beyond the scope of this article – the fact is that organizations are calling for these tools so the vendors are delivering. Small startups like AgilOne and the large vendors like SAP with HANA are working in this space.
Infer delivers on this market demand. Over the past three years it has created a predictive lead scoring engine that amasses different signals from within and outside the organization to score different leads about their propensity to convert. But until now Infer had delivered this service as something of a black box, customers got the lead scoring but didn’t have the flexibility to dive inside and really manipulate how those algorithms were working on the data. Infer is changing that today by offering its “Smart Signals” service both as a standalone service or as an add-on to its existing lead scoring models.
It’s a pretty cool development – while the science behind Infer’s models is really useful for its primary use case, there are also a number of different sales and marketing use cases where the data can be useful – with this tool Infer is delivering insights into leads, contacts and accounts directly into the CRM or marketing automation systems that an organization uses – indicators like company size, technology vendors, web traffic, business model and industry are ones that Infer has found to be highly predictive for their use case, and posits that they will be for others as well. The idea being that using these tools the effectiveness and efficiency of sales and marketing operatives will be increased since they can prioritize based on quality.
Smart Signals brings Infer into a competitive space that is dominated by organizations like Dun and Bradstreet and Equifax, massive companies that amass corporate data and sell it on by way of expensive subscriptions. It’s nice to see a more automated and efficient way of gathering data offered to customers, it’s also useful to see these tools delivered directly inside of the applications sales and marketing employees use. The traditional vendors however aren’t standing still, I covered recently D&B’s partnership that sees it bring unstructured data into it’s primary products.
Either way, it’s good to see Infer open the box a little on the insights it delivers – while selling more stuff isn’t the loftiest of goals, while commerce exists, there will be a demand for tools like this.
Oracle has announced its latest processor at the Hot Chips conference last week and this one is a serious candidate for the title of most complex chip ever.The M7, which follows the M6, will have 32 cores, 20 more compared to its predecessor and will use a new core design called the S4.Built on a 20nm manufacturing process but referred by EnterpriseTech as a 16nm FinFET 3D manufacturing node from TSMC, it is expected to pack a whoppi ... Source: Tech.co.uk
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3 days ago, 6:07am CDT
Music mogul 50 Cent has taken his passion for quality sound into the high-end headphone market with his company, SMS Audio. Now, he's partnering with Intel on biometric headphones that incorporate wearable technology and ... Source: USATODAY
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3 days ago, 8:41am CDT
At BestBuy.com this week get the 21.5-inch iMac for $990. That's $110 off the list price of $1,100, and the lowest price we have seen by $10. Free shipping is included and sales tax applies for residents of most states. This iMac features a 1.4GHz Intel Core i5 processor, 8GB of RAM and 500GB hard drive. It is backed by a one year warranty on parts and labor from Apple. This configuration is a ... Source: MacNN
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5 days ago, 3:17pm CDT
Intel has partnered with SMS Audio, the headphone company by rapper 50 Cent, to develop headphones designed for fitness tracking. The BioSport In-Ear Headphones includes a built-in optical heart rate monitor, one which continuously collects data about the wearer's pulse as they go through ... Source: MacNN
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5 days ago, 1:46pm CDT
As Apple moves closer to launching its rumored health and fitness oriented iWatch, there has been significant focus on the types of sensors Apple might be looking to deploy. Among the intriguing options have been sensor-equipped earphones, which Apple has filed patent applications on in the past and which saw renewed attention following the posting of an unfounded rumor about EarPods with embedded biometric sensors e ... Source: MacRumors
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5 days ago, 10:08am CDT
Intel is partnering with headphones maker SMS Audio on headphones that can detect a user's heart rate with in-ear biometric sensors. The headphones, called Audio BioSport, are expected to be released later this year.
The partnership also has the chipmaker adding some star power to it’s wearable technology category — SMS Audio is a brand fronted by rapper Curtis “50 Cent” Jackson.
So for those keeping score, Apple has ... Source: Business Journal of Phoenix
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5 days ago, 8:02am CDT
One Apple shareholder, on behalf of all shareholders, has decided to sue the Cupertino company over its alleged anti-poaching agreements with other Silicon Valley tech companies, according to Patently Apple (via MacRumors’ Richard Padilla). The shareholder, R. Andre Klein, filed a derivative complaint against Apple roughly a week after a district judge rejected a proposed $324 million settlement from Appl ... Source: Business Insider
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5 days ago, 7:48am CDT
Apple shareholders are the latest to jump into the fray of a lawsuit against Apple over its anti-poaching agreements with a number of other tech companies. As we’ve previously reported, Apple, Google, Intel, Adobe, and a laundry list of other companies allegedly created illegal pacts to avoid hiring each others’ engineers, allowing each employer to keep its wages low without running the risk of a competitor snatching up its competition with a better deal.
Now, ... Source: 9to5Mac
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6 days ago, 12:05am CDT
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