Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News | Technology News

 

5 Things CMOs Require From Social Media Management Tools

Jan 28 2014, 11:35pm CST | by

1 Updates
5 Things CMOs Require From Social Media Management Tools
 
 

YouTube Videos Comments

Full Story

5 Things CMOs Require From Social Media Management Tools

CMOs face a variety of challenges they must overcome in order to help their organizations succeed in an increasingly competitive market environment. They must combine an analytical approach that takes note of mathematically-driven industry and business trends along with a creative approach tailored toward designing and executing successful marketing promotions; not an easy task for even the most talented among us.

Social media is helping many CMOs to address these concerns, but the tools and functionality associated with these platforms can vary wildly.

Here are five things CMOs should think about before committing to any social media management tool:

  1. Sales Management Tools – Any social media management tool a company chooses to implement should have sales management tools, which deal with the distribution and tracking of leads. Understanding where your traffic comes from and where it is routed in your organization is paramount to understanding where your profits are generated.
  2. Information to Aid Product Development – A social media management tool under consideration should contain at least one mechanism that can directly aid product development. Whether this is a feedback feature or something more sophisticated is up to the individual organization.
  3. Distribution Channel Management – Social media platforms should provide common ground from which to manage distribution channels. The manufacturer, customer, shipper, and anyone else involved in the supply chain as well as data on their performance should be available.
  4. Customer Service Functionality – No social media tool would be complete without robust customer service functionality. Indeed, one of the initial reasons social media gained popularity as a corporate tool is the flexibility it provides to companies in terms of providing good customer service to their clients.
  5. Promotions – Finally, a social media management tool has to be able to handle the creation and tracking of promotions. An example of a tool that does this is GroSocial; according to their CEO and co-founder Zach Mangum, the GroSocial tool has a feature dubbed the ‘Promo Plus’ widget, which “…[lets] small business create a promotion on their Facebook page that incentivizes their page visitors to take certain actions for them such as liking their Facebook page, following them on Instagram, Twitter…along with ten other actions.”

Paying attention to these five specific concerns should help a CMO select the best software and tools for their particular organization. Social media has an immense power to assist marketing at nearly every level, and selecting the right platform for your needs will help you unlock that power and turn it into revenue for your business.

Source: Forbes

 

You Might Also Like

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Jennifer Lawrence is currently canoodling with Chris Martin
Jennifer Lawrence is currently canoodling with Chris Martin
Hunger Games starlet, Jennifer Lawrence is currently canoodling with Coldplay singer, Chris Martin. And Gwyneth is getting pretty riled up about it.
 
 
Taylor Swift has a Lot going for her
Taylor Swift has a Lot going for her
Taylor Swift is one cool country singer. And she has a lot going for her.
 
 
Rihanna and Drake truly madly deeply in Love with each other
Rihanna and Drake truly madly deeply in Love with each other
The popster, Rihanna and rap artist, Drake are reportedly truly, madly and deeply in love with each other. This comes two years after their infamous split.
 
 
Kim Kardashian reveals a Few Factoids from her Life
Kim Kardashian reveals a Few Factoids from her Life
The gorgeous chunk of feminine beauty, Kim Kardashian has revealed a few factoids from her semi-charmed life.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.