Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek


Filed under: News | Technology News


5 Things CMOs Require From Social Media Management Tools

Jan 28 2014, 11:35pm CST | by

1 Updates
5 Things CMOs Require From Social Media Management Tools

YouTube Videos Comments

Full Story

5 Things CMOs Require From Social Media Management Tools

CMOs face a variety of challenges they must overcome in order to help their organizations succeed in an increasingly competitive market environment. They must combine an analytical approach that takes note of mathematically-driven industry and business trends along with a creative approach tailored toward designing and executing successful marketing promotions; not an easy task for even the most talented among us.

Social media is helping many CMOs to address these concerns, but the tools and functionality associated with these platforms can vary wildly.

Here are five things CMOs should think about before committing to any social media management tool:

  1. Sales Management Tools – Any social media management tool a company chooses to implement should have sales management tools, which deal with the distribution and tracking of leads. Understanding where your traffic comes from and where it is routed in your organization is paramount to understanding where your profits are generated.
  2. Information to Aid Product Development – A social media management tool under consideration should contain at least one mechanism that can directly aid product development. Whether this is a feedback feature or something more sophisticated is up to the individual organization.
  3. Distribution Channel Management – Social media platforms should provide common ground from which to manage distribution channels. The manufacturer, customer, shipper, and anyone else involved in the supply chain as well as data on their performance should be available.
  4. Customer Service Functionality – No social media tool would be complete without robust customer service functionality. Indeed, one of the initial reasons social media gained popularity as a corporate tool is the flexibility it provides to companies in terms of providing good customer service to their clients.
  5. Promotions – Finally, a social media management tool has to be able to handle the creation and tracking of promotions. An example of a tool that does this is GroSocial ; according to their CEO and co-founder Zach Mangum, the GroSocial tool has a feature dubbed the ‘Promo Plus’ widget, which “…[lets] small business create a promotion on their Facebook page that incentivizes their page visitors to take certain actions for them such as liking their Facebook page, following them on Instagram, Twitter…along with ten other actions.”

Paying attention to these five specific concerns should help a CMO select the best software and tools for their particular organization. Social media has an immense power to assist marketing at nearly every level, and selecting the right platform for your needs will help you unlock that power and turn it into revenue for your business.

Source: Forbes


iPad Air Giveaway. Win a free iPad Air.

You Might Also Like


Sponsored Update


More From the Web

Shopping Deals


<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.




blog comments powered by Disqus

Latest stories

Batman Day: Brad Meltzer On Why Batman&#039;s &#039;Cultural Shield&#039; Protects Us All
Batman Day: Brad Meltzer On Why Batman's 'Cultural Shield' Protects Us All
July 24, 2014, marks Batman Day for DC Comics. And writer Brad Meltzer tells why Batman's impact is so important.
Fat Shaming &quot;530 Fatties&quot; Facebook Page Reminds Society Of Bad Behavior
Fat Shaming "530 Fatties" Facebook Page Reminds Society Of Bad Behavior
Facebook Page "530 Fatties" openly mocks overweight people around Sacramento and the 530 area code. But it's certainly not the first time that people have faced body image criticism.
YouTube star Michelle Phan sued over copyright breach
YouTube star Michelle Phan sued over copyright breach
A leading YouTube entrepreneur is facing legal action for alleged copyright infringement in her videos.
Photos of Cara Delevingne and Selena Gomez Partying in Bikinis
Photos of Cara Delevingne and Selena Gomez Partying in Bikinis
Selena Gomez celebrated her 22nd birthday in St. Tropez yesterday. She was joined by Victoria's Secret model Cara Delevingne. Both took the party to a yacht and we got the bikini photos.

About the Geek Mind

Read more about The Geek Mind.