OnApp is a feisty little vendor that simply won’t give in to the incumbents – no, in the face of the thousand pound gorillas in the market, OnApp finds ways to make itself stand out from the crowd. Of course being based in Europe helps – Edward Snowden may have achieved lots of things but In European cloud vendors eyes he’s done them a great service by shining a light (perceived or real) on the risks of doing business with US vendors. But OnApp finds other ways to differentiate as well – whether it’s by partnering with a third party to offer service providers a complete turnkey cloud management platform or by extending their platform to cover a completely hybrid approach toward infrastructure, OnApp is doing things differently.
Today it’s the turn of incremental backup to get some exposure. OnApp is introducing the service in an effort to save time, cost and bandwidth for customers, be they hosts, telcos or service providers. Essentially the new version of OnApp includes incremental backup that enables end users to chose which files they chose to backup – a pretty simple concept (yes, just like Dropbox‘s “select which files to sync on this device” option) but one which allows OnApp’s customers to add some value to their customers in turn.
Previously OnApp allowed snapshotting of entire virtual servers, but incremental backup gives a more granular option for those customers who need it – the service can either be used on an ad hoc basis or automated via a backup schedule. Service providers can also control the number of free backups their customers get as well as set backup limits and specific pricing on backup for different customers.
In terms of operating systems, the service supports Linux Virtual Servers running on Xen and KVM hypervisors, and Linux Smart Servers running on KVM. Incremental backup for Windows and other operating systems is available through OnApp’s partnership with Bacula4Hosts.
Alongside incremental backup, OnApp is introducing new features to allow the grouping of server, storage and network resourcing so that customers can assign specific resources to a particular geographic location and bill independently – this allows service providers to more granularly account for geographic differences in the costs of services.
Finally OnApp has released new branding packages for its mobile cloud management applications that allows OnApp customers to customize their mobile control applications for their own look and feel – again a small change, but one which will prove valuable to service providers looking to eek out more points of differentiation.
I like what OnApp is doing here, there are a huge number of hosters, telcos and other service providers just looking for a vendor that allows them the ability to compete in the modern cloudy world. OnApp provides some real value to that market and is delivering a credible story.