Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News

 

Recharge Your Wardrobe: Fashion and Tech Collide with emPOWERED

Jan 31 2014, 3:12am CST | by

10 Updates
Recharge Your Wardrobe: Fashion and Tech Collide with emPOWERED
 
 

Comments

Full Story

Recharge Your Wardrobe: Fashion and Tech Collide with emPOWERED

Tired of schlepping around a phone charger with you all day, only to find that you have nowhere to charge your phone? emPOWERED is a line of tech -enabled fashion that launched this week with the intention of solving this problem. The idea began when founder Loni Edwards noticed that her phone was always running out of battery, and she hated using bulky phone charging booster cases. She wanted something that would seamlessly fit into her life without adding extra baggage, and knew that other women felt the same way.

Edwards launched her first collection this week featuring the All-In-One bag, an elegant clutch style handbag with built-in battery power to charge you phone and other portable electronic devices (Kindle, iPad, digital camera, etc.) on the go in style.

The bag combines two major necessities: fashion and technology. As for the fashion, the bag is spacious and lightweight, made from high-quality leather. They are also versatile: it’s large enough to serve as a main bag during the day, but can also be turned into evening wear if necessary. The features such as the handle strap are all flexible and adjustable to fit a variety of womens’ style needs.

As for the tech, the All-In-One has a powerful built-in battery that can charge a phone from 0% to fully charged, with leftover battery to spare. It’s universally compatible, meaning the bags can charge just about anything with the included charging cable (mini USB) and Apple adapters (30 pin + lightning). Additionally, the bag itself is easy to recharge, it just needs to be plugged into the USB end of a computer cable or wall adapter.

The bags retail for $149, and customers will receive 10% off for life if they order before February 28th.

I had a chance to catch up with Loni, founder of emPOWERED, to learn more.

Alex Taub: This seems like the perfect bag for woman attended conferences like the upcoming SXSW. Do you have any plans to do something there this year?

Loni Edwards: It definitely is. It’s great for any conference/festival where you’re on the go all day and using your phone. My tech friends are talking about how they need the bag before SXSW and my non-tech friends are talking about how they need the bag before Coachella.

We looked into doing something at SXSW this year, but decided that, since we’re bootstrapping right now, our budget should be focused elsewhere for the time being.

Taub: How long can you go without having to recharge your bag? How will it compare to mophie packs?

Edwards: It depends on how often you use the bag to charge your devices. The built-in battery is powerful.  It has a battery capacity of 2,800 mAh compared to 1,500 mAh for the standard mophie iPhone case, so almost double the battery capacity.

Essentially, you can bring your phone from 0-100% battery with plenty of battery to spare.

Taub: What are some of emPOWERED’s goals for 2014?

Edwards: Our biggest goal is to set up partnerships and collaborations with great brands. We’re already in talks with one of our favorite brands to do a collaboration in the near future which we’re very excited about! We’re also aiming to expand our collection.

Taub: Do you have any plans to make a male version of emPOWERED?

Edwards: Absolutely.  We’ve already started working on some designs. Stay tuned :)

Taub: Do you foresee a future iteration of emPOWERED to magically charge when you stick it in your bag (i.e. Powermat, Ubeam)?

Edwards: Perhaps in the future as new technology emerges. The available wireless charging solutions we came across while researching would have made it more difficult to charge the bag by requiring, for example, large charging mats. Our bags charge easily by plugging the included cable into your computer or wall adapter. We wanted to make sure that it was not only easy to charge your device but also easy to recharge the bag.

Taub: Explain 10% off for life? What does that mean?

Edwards: We’re running a special launch month promotion where people who order before February 28th, 2014 will receive a special code that they can use for 10% off from now until eternity on our site. We wanted to thank our early supporters in a way that made them feel like family. By gifting them 10% off for life, they’ll always have preferential pricing. They’re helping us grow and we want to thank them for it!

Source: Forbes

 

iPad Air Giveaway. Win a free iPad Air.

You Might Also Like

Updates


Sponsored Update

Update: 10

Selangor’s Watergate about to explode

Source: Malaysia Today

LEBANON-SAMAHA-AZMI BISHARA-ISRAEL
Anwar brought Wan Azmi to meet Khalid to try to resolve this matter. Anwar supports the RM2.5 billion claim but Khalid is stubbornly sticking to the figure of RM250 million.... READ ...
Source: Malaysia Today   Full article at: Malaysia Today 18 hours ago, 4:12am CDT
 


Advertisement


Update: 9

GLCs told to provide RM7 billion to develop Bumiputera firms

Source: Malaysia Today

EurAsia Cup presented by DRB-HICOM - Day One
(The Malaysian Insider) – Putrajaya has directed government-linked companies (GLC) to generate RM7 billion in business opportunities for Bumiputera firms this year, Prime Minister Prime Minister Datuk Seri Najib Razak.. ...
Source: Malaysia Today   Full article at: Malaysia Today 6 days ago, 2:05am CDT
 

More From the Web

Update: 8

Rafizi shows proof of Putrajaya’s hand in contentious carpet-trader loan

Source: Malaysia Today

Eileen Ng, The Malaysian Insider PKR lawmaker Rafizi Ramli today revealed documents to prove Putrajaya interfered in the RM32 million Bank Rakyat loan to ‎controversial businessman Deepak Jaikishan. Rafizi (pic).. ...
Source: Malaysia Today   Full article at: Malaysia Today Jul 16 2014, 2:16am CDT
 

Update: 7

PAS MP claims Bank Rakyat loaned carpet-trader RM215m, interest free

Source: Malaysia Today

(Malay Mail Online) – Controversial businessman Deepak Jaikishan (pic) was given a whopping RM215 million interest-free loan from state-owned Bank Rakyat, a PAS lawmaker alleged today, despite Putrajaya’s claims otherwise.... READ MORE ...
Source: Malaysia Today   Full article at: Malaysia Today Jul 14 2014, 5:52am CDT
 

Update: 6

MRCB, Nusa Gapurna and PKNS settle suit over RM3 billion PJ Sentral project

Source: Malaysia Today

(The Malaysian Insider) – Malaysian Resources Corp Bhd (MRCB), Nusa Gapurna Development Sdn Bhd (NGD) and PKNS Holdings Sdn Bhd have reached an out-of-court settlement over t ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 21 2014, 2:53am CDT
 

Update: 5

Story behind Syed Mokhtar’s ‘RM2.25 billion tax-exempt’ Bernas deal revealed, says PKR MP

Source: Malaysia Today

(The Malaysian Insider) – An innocuous written reply in Parliament has provided a peek into the cosy relationship between the Najib administration and Malaysia’s best-known businessman, Tan Sri S ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 15 2014, 12:56pm CDT
 

Update: 4

Constitutional monarchy still murky concept

Source: Malaysia Today

After the RM4.5 billion land sale, the Sultan of Johor secured a 15% stake in MOL Access Portal (MOL) for RM396 million and took a 20% stake in Ber ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 14 2014, 12:37am CDT
 

Update: 3

Sultan of Johor’s RM4.5 bil backlash?

Source: Malaysia Today

"GOLDEN ASIA" Tokyo Premiere Press Conference
Has Sultan Ibrahim of Johor’s succession of big money deals over the last six months caused the tide of public opinion to turn against Johor’s royal palace? KiniBiz examines the... READ MORE ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 8:49am CDT
 

Update: 2

Putrajaya denies carpet dealer given interest-free loan

Source: Malaysia Today

Eileen Ng, The Malaysian Insider Putrajaya today refuted allegations that Bank Rakyat had allowed carpet dealer Deepak Jaikishan to repay a RM32 million loan without interest following intervention from a.. ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 5:44am CDT
 

Update: 1

Malaysia Spends Over $9 million on MH370 Hunt: Report

Source: NDTV

"GOLDEN ASIA" Tokyo Premiere Press Conference
Malaysia has so far spent about RM27.6 million (over $9 million) on search operations for missing Malaysia Airlines flight MH370, an official said on Monda ...
Source: NDTV   Full article at: NDTV Jun 9 2014, 3:12am CDT
 

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Colbie Caillat Removes Makeup for New Video
Colbie Caillat Removes Makeup for New Video
The Artist Talks About How Exhausting The Industry Can Be At Times.
 
 
Katherine Webb Shows Off Sexy Instragram Photo
Katherine Webb Shows Off Sexy Instragram Photo
Webb posted the photo while on her honeymoon.
 
 
Bill Belichick Offers No Comment on Aaron Hernandez Texts
Bill Belichick Offers No Comment on Aaron Hernandez Texts
New England Patriots head coach Bill Belichick did not offer any comment on questions regarding his text messages with former tight end Aaron Hernandez, who is charged with the murder of three individuals.
 
 
Jamaal Charles Agrees to $18M Extension with Kansas City Chiefs
Jamaal Charles Agrees to $18M Extension with Kansas City Chiefs
Running back Jamaal Charles agreed to an $18 million contract extension including an extra $5.1 million over the next two seasons with the Kansas City Chiefs on July 23.
 
 
 

About the Geek Mind


Read more about The Geek Mind.