Facebook wants to be your newspaper. But will you allow it?
Facebook's aspirations of becoming the newspaper for the modern age is finally realized. Today, the giant social network revealed a new app for iOS that lets users read stories in a creative and fun way.
Called "Paper," the app is a harbinger that will bring not just updates from your friends, but from other reputable sources as well. Facebook has specifically hired a team to curate the best stories of the day.
The Paper team is headed by Chris Cox, Facebook Vice President. Mike Matas designed the app and Micheal Reckhow manages the product.
Mark Zuckerberg already announced the company's roadmap on its earning's call this week. It's down to one thing: Mobile. Zuckerberg talked about conquering the world of mobile by launching a slew of "single-purpose experiences" - a multi-app strategy instead of adding more features into the core Facebook app.
The company already did this with "Home,” “Poke,” and “Camera.” It will be interesting to see how Facebook’s billions of users will react to Paper.
As we wait for its release next month, February 3 to be exact in the U.S., we can only look at the photo and video samples from Facebook’s press release. The design is very nice. Clean and somewhat similar to Medium, if your familar with it. Users can basically add sections like “Tech” or “Sports.” Yes, you can customize the app according to your interests. The gesture-based functionality is also impressive (Sorry, Flipboard).
Paper is Facebook without the fuss.
Although the content curation market is already crowded with popular apps like Flipboard, Prismatic, and Zite, we think it won’t be too much of a challenge, considering Facebook’s rich firepower. The company has a revenue of $7.87 billion in 2013 - an impressive 55 percent increase from the previous year.