An interesting little promotion out of the Microsoft camp: the Xbox One maker will give gamers $10o for an old video game console at any Microsoft Store in the country. While the promotion extends to the Xbox 360, Xbox 360 and PS3, the “ditch your PS3″ language in the ad is fairly specific. The offer runs through March 2.
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By way of comparison, local Gamestops told me that you can get between $30-90 for a 360 or PS3, so the $100 represents an increase, albeit a very modest one, off the top end of that. Your console must be in good working condition.
The dollar amount is no coincidence — the Xbox One is $100 more expensive than the PS4, so one supposes that this promotion is intended to bridge that mental gap. Of course, these calculations could also just serve to remind gamers that they could pay $399 for a PS4 and keep their last-gen console just as easily. Considering the fact that there aren’t very many games out for either Xbox One or PS4 at the moment, one might be wise to hang on to an older machine through the long cold winter.
There are a few big differences between Xbox One and PS4, but as this promotion reminds us, none of them are more important than price. So long as these are two machines with similar rosters of multiplatform games, buying the cheaper console is just going to be more appealing to the majority of shoppers. Some analysts have suspected that we might see price cuts on both consoles much faster than than in the past, but PS4 is likely to maintain its edge for a little while now.
One does wonder just what Microsoft plans on doing with the PS3s they receive — one supposes it could easily refurbish and sell
360s, but maybe it will just have to harvest the Sony machines for parts? Hard to say.
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