Anheuser-Busch is kicking off a major new campaign for Bud Light at the Super Bowl 2014. The Super Bowl XLVIII marks the launch of Bud Light’s new creative campaign, “The Perfect Beer for Whatever Happens.” The campaign kicks off with two corresponding “Epic Night” units— totaling 90 seconds and telling one cohesive story across two ad blocks—featuring top celebrity surprises when they are least expected. An extended version of the Bud Light Super Bowl 2014 Ad has just been released online and it is mega awesome.
The story of the Bud Light ad is to create an over the top experience for a normal person involving 412 actors, 58 hidden cameras, 5 rock stars and 4 celebrities. Bud Light takes a guy named Ian on a ride of his live. A sexy girl walks up to him in a bar and hands him a Bud Light and asks if he is up for Whatever. Then Ian finds himself in a limo with Reggie Watts and some Bachelorettes. Then he gets styled by actress Minka Kelly. After that he meets Don Cheadle accompanied by a LLama named Lilly in an elevator on the way to a very cool party where only twin girls are. Then he plays Arnold Schwarzenegger in a sudden-death ping pong match (Ian wins). After that he ends up on the stage with One Republic. Watch this staged awesome night for one guy below now.
The Super Bowl 2014 takes place on February 2, 2014 and will have besides the big game a huge line-up of Super Bowl ads. Fox managed to charge $4 million on average for 30 second spots. Here is another entry in the Super Bowl 2014 Ad Line-up.
Super Bowl 2014 will take place in New Jersey on February 2, 2014. The big game will be played in the Metlife stadium in East Rutherford. It will be the first outdoor, cold-weather Super Bowl. We will again bring you full coverage of the Super Bowl Ads in our Super Bowl Hub and on Super Bowl Ads for Geeks. Check out the complete list of Super Bowl 2014 Ads.
Find all the facts and answers about Super Bowl 2014 in our Super Bowl 2014 FAQs.
Watch the Super Bowl 2013 Ads online.